Mobile Range Inside Fan Zone at Professional Bull Riders Event
ATHENS, Ala. – August 28, 2026 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, will bring its Shoot Like A Girl experience to Professional Bull Riders (PBR) Thunder Days on September 4-6, 2026, at the Thunder Ridge Nature Arena in Ridgedale, Missouri. Sponsored by Bass Pro Shops, the Shoot Like A Girl trailer will be located inside the Fan Zone, giving PBR fans another exciting experience to enjoy throughout Labor Day weekend.
As thousands of fans gather for three days of world-class bull riding and outdoor entertainment, Shoot Like A Girl will offer women, men and families an opportunity to experience firearms, archery and a variety of outdoor products in a welcoming, hands-on environment. Led by certified instructors, the experience is designed to meet guests at their individual experience level while emphasizing firearm safety, responsible ownership and confidence.
“PBR Thunder Days brings together so many of the families and outdoor enthusiasts we love connecting with on the Grand Safety Tour,” said Karen Butler, Founder and President of SLG2, Inc. “We’re excited to be part of the energy surrounding this event and give fans an opportunity to build confidence in an environment where safety and responsible firearms ownership are always at the forefront.”
The centerpiece of the experience is Shoot Like A Girl’s fully enclosed semi-tractor-trailer mobile range. Inside the mobile range, guests aged 18 and older can participate in an instructor-led experience focused on safe firearm handling using a FATS by Inveris military-grade simulator that provides realistic feedback in a controlled environment. Women can also participate in archery activities led by certified coaches, making the event an engaging and educational experience for the entire family. Youth and teens are encouraged to attend and take part in firearm safety discussions.
Outside the mobile range, attendees can explore the Shoot Like A Girl gun bar, featuring a variety of firearms and product demonstrations from some of the outdoor industry’s leading brands. Attendees can also explore hands-on demonstrations regarding safe storage options, pepper spray with inert spray, knife sharpening, and much more. These practical skills help support safety, foster preparedness, and encourage confidence both in the field and at home.
Guests will also get a hands-on opportunity to test optics, holsters, concealed carry handbags, and other outdoor accessories. Additionally, attendees can enjoy sample tastings of Black Rifle Coffee.
Women, men, and families of all experience levels are welcome, and no prior knowledge is required to participate. The event is free to attend, and all equipment will be provided on-site.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow us on Facebook and Instagram.
Event Location:
Thunder Ridge Nature Arena
1901 State Hwy 86 Rapid City, SD 57701
Event Details:
Friday, September 4: 4:00 p.m. to close
Saturday, September 5: 3:00 p.m. to close
Sunday, September 6: 10:00 a.m. to close
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base. For more information, visit SLG2inc.com.
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