TUCSON, AZ – Riton Optics will be attending the Archery Trade Association Show in Indianapolis, Indiana January 8-10. This marks the first time Riton will be in attendance for the ATA show.
“It was time for Riton to make an appearance at ATA,” said Brian Young, Vice President of Sales at Riton. “So many of the ATA attendees are also FFL dealers, and even those that aren’t cater to a wide customer base with significant optics needs. Riton is absolutely a solution those dealers should consider. We have the products that make sense, strong margins, and we’re an easy brand to work with. We make sense for the vast majority of the dealers at ATA.”
The renewed focus on the Primal family of products, the hunting portion of the Riton catalog, makes attendance at ATA logical as well.
“We’ve always had products that made sense for the hunter, but 2024 saw a renewed focus from the product and marketing team on the Primal family,” added Trent Marsh, Riton Optics Marketing Director. “With a full complement of binoculars, a popular spotting scope option, and the balance of the scopes, the Primal family has ATA written all over it. Factor in how many of the attendees cater to other segments of the shooting sports, and we needed to be in the room,” he concluded.
The team at Riton Optics and their line of products can be visited at booth 2650. Buyers in attendance will find promotions in their Big Buck Tag booklets, as well as other Q1 promotions available by talking with the Riton sales team.
About Riton Optics – Riton Optics delivers products designed specifically to help hunters and shooters tackle their challenges, overcome their obstacles, and facilitate their successes. For more than a decade Riton has committed itself to solving the problems and answering the demands of our customers. That legacy continues with products as dynamic and rugged as the people who use them. From scopes and red dots to binoculars and spotting scopes, mounting solutions and accessories Riton has your optics solution. Choose Riton and See the Difference. www.ritonoptics.com
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