Memphis, TENN. — June 10, 2026— Ducks Unlimited, Inc. (DU) is pleased to announce the renewal of its partnership with Higdon Outdoors as a Proud Partner of Ducks Unlimited and the organization’s Official Decoy.
Since 2015, Higdon Outdoors has partnered with Ducks Unlimited to design, manufacture, and sell officially licensed DU products, with a portion of proceeds from each item sold supporting DU’s wetlands and waterfowl conservation efforts across North America. Higdon’s core product line includes an extensive selection of waterfowl decoys and accessories, featuring multiple species and sizes – from standard to super-magnum, as well as floater, field, and motorized decoys.
“Our father taught us from an early age that wetlands conservation was critical to the future of our passion,” says Ben Higdon, Vice President, Higdon Outdoors. “We are proud to be able to support DU as the Official Decoy of Ducks Unlimited.”
As part of the renewed agreement, Higdon Outdoors continues at the Proud Partner level, Ducks Unlimited’s highest partnership designation. The comprehensive renewal includes brand sponsorship support along with robust Ducks Unlimited media integration across platforms such as DU Magazine, DU-TV, and the DU Podcast. The agreement also includes event sponsorships, including signature opportunities such as the Ducks Unlimited Expo.
“We’re thrilled to continue our work with Higdon Outdoors as DU’s Official Decoy partner,” said Jeremy Smith, Senior Director of Corporate Relations, Ducks Unlimited. “They’re a great, family-owned brand that shares the same passion for conservation as we do. We pride ourselves on building long-term partnerships with industry-leading companies, and support from those partners is critical to advancing our mission.”
The renewed partnership reinforces a shared commitment to conservation, innovation, and supporting the waterfowl hunting community well into the future.
About Higdon Outdoors
Higdon Outdoors is family-owned and operated. We pride ourselves in making quality products and truly value our customers. Rooted In Tradition. Driven By Innovation. Dedicated To Customers. That’s Higdon Outdoors!
Founded in 1994 and headquartered in Paducah, KY, Higdon Outdoors is a premier, multi-brand designer and supplier of hunting and sporting dog accessories. With more than 1,000 dealer locations worldwide, the company’s flagship Higdon Outdoors brand is the industry leader in waterfowl decoys. The company operates multiple brands including: Power Calls, MOmarsh, and RIVEN.
About Ducks Unlimited
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing wetlands, grasslands and other waterfowl habitats. Established in 1937, Ducks Unlimited has restored or protected more than 20 million acres thanks to contributions from more than a million supporters across the continent. Guided by science, DU’s projects benefit waterfowl, wildlife and people in all 50 states. Learn more at www.ducks.org.
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