From a Southern deer blind to a Western ridgeline and beyond, the new V3 line is any hunter’s onramp to discovering ZEISS brightness and quality.
WHITE PLAINS, N.Y. (July 15, 2026) — When the shot opportunity comes down to the final minutes of legal light, hunters need an optic they can trust without hesitation. The new ZEISS V3 riflescope line is built for exactly those moments, helping hunters see more clearly, stay confident longer, and make the most of every hunt. Featuring six purpose-built models across a wide range of hunting applications — from rimfire practice to western, big-game pursuits — the ZEISS V3 lineup combines practical versatility with dependable performance.
The best-in-class performance of the ZEISS V3 starts with the glass. ZEISS Bright™ Technology delivers a minimum of 90% light transmission to the eye, while fully multi-coated lenses preserve color fidelity and edge-to-edge clarity across every configuration in the lineup. A hydrophobic outer lens coating repels water, dust, dirt, and fingerprints, keeping performance intact when conditions deteriorate.
The ZEISS V3 lineup spans 1-inch and 30 mm main tube configurations, weighs between 12.6 and 18.7 ounces, and measures 10.7 to 13.1 inches depending on configuration, delivering a compact, lightweight footprint designed to mount cleanly on most hunting rifles. Nitrogen-purged and waterproof to 3.3 feet for one hour, it’s built to handle the field, not just survive it.
Metal-on-metal turrets with positive, repeatable adjustments and a multi-turn design give hunters the kind of dialing confidence that holds up under pressure. Four reticle options cover close-timber to long-range applications, with optional red center-dot illumination available on select models.
The full ZEISS V3 lineup is backed by the ZEISS Transferable Limited Lifetime Warranty and Transferable Five-Year No-Fault Policy. Retail pricing runs from $299.99 for the rimfire configuration and up to $949.99 for centerfire models, with options built to meet hunter’s needs, whatever they are.
“The ZEISS V3 is designed specifically for the North American hunter who is looking to get the most out of their hunt – to be able to see game until last legal light and stay in the hunt”, said Kyle Brown, Director of Marketing and Product at ZEISS. “These new ZEISS V3 riflescopes deliver excellent optical performance that is always expected from ZEISS, allowing hunters to witness the bright and clear image they desire, and at very attractive pricing.”
ZEISS V3 Features:
Optics
- Delivers at least 90% light transmission to the eye
- Fully multi-coated lenses for enhanced light transmission and color fidelity
- Hydrophobic lens coating repels water, dust, dirt, and fingerprints
- High-Performance optical system with ZEISS Bright Technology
Build and Design
- Lightweight and compact ranging from 12.6 to 18.7 ounces and 10.7 to 13.1 inches in length
- Available in 1-inch and 30mm main tube options
- Optimized mounting space for ring placement
Usability
- European-style fast-focus adjustable diopter
- Fixed and side-adjustable parallax options depending on model
- 3x zoom ratio
Turrets and Adjustments
- 0.25 MOA per-click value with 10 MOA per rotation
- 80 to 100 MOA total elevation travel
- Capped and external elevation turret options with multi-turn design
- Ballistic Stop available on select models
- Metal-on-metal construction with optimized engravings for readability and faster adjustments
Reticles
- Available Reticle Options: Plex-style #6, XRR #84, SHR #87, and SHRi #87
- Optional red center-dot illumination with rheostat control, 10 intensity levels, auto-off after three hours, and coin-type 2032 battery
Other
- USA Retail price: $299.99 – $949.99
- Find riflescopes in-store and online, from Authorized ZEISS Retailers by mid-August 2026
- ZEISS Transferable Limited Lifetime Warranty and Transferable Five-Year No-Fault Policy
Explore the ZEISS V3 and the full lineup of premium optics and accessories at www.zeiss.com/hunting/v3.
About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling almost 12 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets (September 30, 2025).
For its customers, ZEISS develops, produces, and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses, and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare, and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS’ technology and market leadership. ZEISS invests 14 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.
With over 47,400 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 30 production facilities worldwide (March 31, 2026). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
Further information at www.zeiss.com
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