EAST ALTON, IL (January 21, 2025) — NRA American Hunter has awarded Winchester 400 Legend™ with the prestigious Golden Bullseye Award for 2025 Ammunition Product of the Year. Winchester will be recognized and receive the award during a special breakfast at the 2025 NRA Annual Meetings & Exhibits in Atlanta, Georgia.
“This recognition is a testament to the hard work, innovation, and dedication of Winchester in creating products that exceed the expectations of hunters and sport shooters,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “We remain committed to delivering excellence and are inspired to continue pushing the boundaries of performance and design.”
Selected by a team of NRA staff with more than a century of collective experience in the shooting and hunting industry, the Golden Bullseye Award recognizes the most innovative and reliable products available for hunting and the shooting sports.
Winchester 400 Legend is a superior straight-walled cartridge with best-in-class ballistics for both hunters and sport shooters. The straight-walled design of the 400 Legend qualifies it for use in several states that restrict bottle-necked cartridges for hunting. Optimal for deer, hog, black bear, and other big game within 300 yards, 400 Legend offers significant advantages in ballistics performance, recoil, and penetration.
To learn more about 400 Legend and other Winchester Ammunition products, visit Winchester.com.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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