Tomball, TX (April 17, 2026) — WATCHTOWER Defense is proud to announce its participation in the First Annual GEAR Summit, taking place April 24–26 at Merus Adventure Park in Amarillo, Texas. This inaugural event brings together firearms enthusiasts, overlanders, outdoor adventurers, manufacturers, and trainers from across the United States for a one-of-a-kind, hands-on experience.
Set across 5,500 acres of rugged Texas terrain, the GEAR Summit offers a fully immersive, family-friendly environment where attendees can engage directly with industry-leading brands, test products in real-world conditions, and connect with favorite YouTube content creators. From live-fire ranges and guided trail runs to campfire gatherings and hands-on demonstrations, the event celebrates capability, responsibility, and adventure.
WATCHTOWER Defense will showcase its innovative, American-made firearms lineup, including the highly acclaimed APACHE COMMANDER—an everyday carry double-stack 1911—and the impressive RAIDER series. Attendees will have the opportunity to interact with the WATCHTOWER team, explore product features firsthand, and experience the performance and craftsmanship that define the WATCHTOWER brand.
“The GEAR Summit embodies everything we stand for—real-world performance, responsible ownership, and a passion for the outdoors,” said Jordan Davis, WATCHTOWER’s Chief Growth Officer. “We’re excited to connect with this community, showcase our firearms in their intended environment, and be part of an event that brings together like-minded individuals who value freedom, adventure, and innovation.”
GEAR Summit Highlights Include:
- Live-fire ranges with certified Range Safety Officers
- Hands-on firearm and off-road training and demonstrations
- Guided off-road trail runs for all skill levels
- Over 100 manufacturers exhibiting
- Recovery, navigation, and camping demonstrations
- VIP machine gun and .50 BMG shooting experiences
- Night shooting events, including suppressed and night-vision sessions
- On-site camping for over 400 vehicles
- Food trucks, live music, bonfires, and movie & s’mores nights
- A fully supervised Kids Adventure Zone
GEAR—standing for Gun Empowerment Adventure Recreation—is a Gun Owners of America (GOA)-led initiative that unites firearms enthusiasts and outdoor adventurers around shared values of self-reliance, exploration, and American freedom.
Attendees are encouraged to visit WATCHTOWER Defense on-site to experience its firearms in action and learn more about the company’s commitment to innovation, quality, and performance.
For more information on the event, visit:
https://gear.gunowners.org/the-first-annual-gear-summit
About WATCHTOWER Defense
WATCHTOWER Defense, The Next Great American Firearms Company, is a veteran-founded firearms manufacturer built on strength, innovation, and precision. With new ownership and a bold vision for the future, WATCHTOWER Defense is redefining the firearms manufacturing landscape through advanced production methods, cutting-edge design, and a commitment to duty-ready performance.
Proudly made in the USA, its diverse lineup of firearms serves military, law enforcement, and civilian customers around the world. Every WATCHTOWER firearm is backed by a lifetime warranty, reflecting the company’s unwavering dedication to quality, reliability, and customer confidence. For more information, visit watchtowerdefense.com.
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