SITKA Gear to donate proceeds from all Memorial Day sales to Folds of Honor

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 The industry leader in technical hunting gear continues its partnership with Folds of Honor to raise funds and awareness this Memorial Day.

BOZEMAN, MT (May 24, 2024) –  This Memorial Day, SITKA Gear continues its support of Folds of Honor to provide life-changing scholarships to the spouses and children of America’s fallen and disabled military veterans. Through its “Remember the Fallen, Support Their Legacy” campaign, SITKA Gear will donate 100% of the proceeds from all Memorial Day sales on its website and in its retail stores to Folds of Honor.

“This year, we wanted to actively give back to those who deserve it most,” said Todd Barker, Marketing Director of SITKA Gear. “We were inspired to find impactful ways for the SITKA brand to support and bring awareness to great men and women we honor on this day. We stand hand in hand with Folds of Honor and we are proud to do so.”

For Memorial Day, SITKA Gear is also asking its customers and fans to join in raising awareness of the critical work done by Folds of Honor. By sharing news of the collaboration with others and posting about the campaign on individual and company social media channels, customers and fans will benefit Gold Star families further their educational goals.

“Having SITKA as an industry partner has allowed us to make unbelievable strides in the steps taken to aid and support impacted families,” said Col. Nick Nichols, President of Folds of Honor Foundation. “Together, we have showcased the true meaning of this day and will ensure these military families achieve their educational dreams for years to come.”

To support SITKA and Folds of Honor this Memorial Day, please visit the SITKA Gear website or donate directly at Folds of Honor.

About SITKA Gear
SITKA Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to to learn more about how SITKA enhances the full life experience of the hunter.

About Fold of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States armed forces. Beginning in 2022, Folds of Honor expanded its mission to include first responders. Its educational scholarships support private-school tuition or tutoring in grades K-12 as well as post-secondary tuition. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, an F-16 fighter pilot, who is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, TX. For more information visit

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