NORTHBROOK, Ill. – April 24, 2026 – Gun Tote’n Mamas (GTM), an award-winning leader in concealed carry handbags for women, is excited to announce its 2026 Mother’s Day empowerment campaign designed to spotlight its newest products while educating women on off-body concealed carry in an effort to prioritize personal safety without sacrificing style.
Running April 24 through May 12, the campaign invites customers to receive 25% off all GTM products making it the perfect opportunity to feature GTM in Mother’s Day gift guides, editorial coverage and social media content. The unique angle of this campaign is the education forward approach that GTM takes when talking to consumers.
As more women, especially younger consumers, enter the firearms space, the demand for products that blend personal safety, style and everyday practicality continues to rise. GTM sits at the intersection of these needs, offering concealed carry handbags that empower women to carry confidently without compromising their personal style.
“We are dedicated to empowering women of all ages through concealed carry education,” said Claudia Chisholm, founder and CEO of GTM. “We understand safety shouldn’t compromise style when it comes to everyday carry. That is why we created GTM and are committed to providing quality and functional products to our customers.”
Mother’s Day presents a unique opportunity for dealers to position GTM products not only as self-defense tools, but as thoughtful, high-quality gifts that resonate with modern lifestyles across generations. With a strong emphasis on storytelling, safety and style, the brand is actively engaging with media outlets to secure placements in: Mother’s Day gift guides, lifestyle and fashion features, personal safety and self-defense editorial coverage and influencer and social media campaigns.
At its core, GTM is more than a handbag company, it’s a brand committed to helping women feel confident, prepared, and in control of their personal safety. By combining innovative design with a mission-driven approach, GTM continues to shape the future of off-body carry. For more information, visit gtmoriginal.com or call 847-446-0700 Ext. 105.
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About Gun Tote’n Mamas
Since 2008, Gun Tote’n Mamas has been a champion in women’s protection. As an affordable line of concealed carry leather purses and handbags, inspired and developed by women, for women, GTM creates reliable, durable products designed to carry all kinds of self-defense tools. Its parent company, Kingport Industries LLC, is 100% American women owned and operated. Each GTM product is tested by certified instructors in elite training facilities, including CSIs, FBI agents and Navy SEALS. Visit gtmoriginal.com.
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