Greeley, CO – Burris Optics announces that its new Veracity® riflescope lineup is now available at dealers nationwide. Representing the next evolution of one of the most trusted hunting optics on the market, the completely redesigned 2026 Veracity series builds upon the proven performance of the original with improved optics, enhanced ergonomics, and innovative features engineered for today’s hunters. This hunting season, consider the new Burris Veracity.
For more than a decade, the Veracity has earned a reputation for precision, durability, and dependable field performance. The next-generation riflescope continues that legacy while introducing upgrades that improve confidence in every hunting situation.
Available in three versatile 5x zoom configurations—2.5-12x42mm, 3-15x44mm, and 5-25x50mm—the Burris Veracity series offers five reticle options in both first and second focal plane models to accommodate a wide variety of hunting styles and shooting applications. Reticles include the 3PW-MOA, Plex, Plex Fiber Dot, RC-MOA, and the new RCT-MOA. The Plex Fiber Dot reticle utilizes a bright fiber-optic aiming point for exceptional visibility in changing light conditions, while the RCT-MOA introduces a clean, modern Christmas-tree design that delivers precise holdover and windage references without unnecessary complexity.
Every model incorporates Burris’ new R.E.D. Industrial Design, highlighted by the signature red ocular accent and aggressive, high-traction knurling on the magnification ring and turret caps. The updated design enhances both aesthetics and functionality, providing a secure grip for quick adjustments in demanding conditions.
A major advancement is the new Burris Knob Synergy System, a modular turret platform that allows hunters to configure their riflescope to match their preferred shooting style. Whether utilizing a low-profile capped elevation knob with Zero Click Stop technology, an exposed windage turret for rapid corrections, or a custom laser-engraved elevation turret matched to a specific cartridge, the system provides exceptional versatility. Every Veracity comes standard with a capped windage turret and the Pro Elevation Knob, a two-turn exposed elevation turret featuring a Zero Click Stop for fast, repeatable adjustments.
The redesigned Veracity features a more compact, streamlined profile for improved balance and handling in the field. Premium ED glass combined with fully multi-coated lenses delivers exceptional light transmission, edge-to-edge clarity, and outstanding color fidelity, providing hunters with Burris’ brightest and sharpest hunting optics to date.
The riflescope series is available in the following configurations:
MSRPs range from $1,019 to $1,559.
For more information on the new Veracity riflescope lineup and other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
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