SHERWOOD, OR. — September 2026 — Chevalier Advertising, a full-service marketing agency specializing in the hunting, shooting, tactical and outdoor industries, has been named Agency of Record for TACRIG, a manufacturer of highly modular concealed and open carry systems.
The partnership brings together TACRIG’s innovative approach to firearm carry with Chevalier Advertising’s industry-specific marketing expertise. As part of the initial engagement, Chevalier will lead efforts to enhance and optimize the TACRIG website with a focus on improving the user experience, strengthening the brand’s digital presence, developing compelling content and creating a more effective path from product discovery to purchase.
TACRIG’s modular system is designed around interchangeable firearm shells and mounting platforms, allowing users to configure their carry setup for different applications while maintaining the same core system. TACRIG shells are custom ordered and precision molded for individual firearms and are designed to accommodate optics, suppressor height sights and threaded barrels. The company offers both inside-the-waistband (IWB) and outside-the-waistband (OWB) configurations, as well as bino and chest harnesses.
“TACRIG has built something very different in the holster market, and we believe the opportunity is to do a better job communicating that difference to the consumer,” said Tim Silva, President of TACRIG. “Chevalier understands our industry, understands our customer and, just as importantly, understands how to turn a great product into a great brand experience. We’re excited to have them helping us take TACRIG to the next level.”
The initial phase of the relationship will center on the TACRIG ecommerce experience, including website enhancements, content development, product presentation and conversion-focused improvements. As the partnership develops, Chevalier’s role will expand to include public relations, media planning and buying, social media management and additional marketing initiatives designed to increase TACRIG’s brand awareness and sales.
“TACRIG has a compelling story and a product platform that deserves greater visibility in the market,” said Greg Chevalier, President of Chevalier Advertising. “Our job is to make sure consumers understand what makes TACRIG different, why the modular system matters and how it can fit into the way they actually carry. We’re looking forward to building that story across the website, content, media and public relations while helping TACRIG grow the business.”
TACRIG’s FLEX system is built around a tool-free modular design that allows users to switch between carry configurations and firearm shells without purchasing an entirely new holster system. The company uses U.S.-made Boltaron for its shells and precision molds each shell based on 3D scans of individual firearms.
The TACRIG partnership expands Chevalier Advertising’s portfolio of brands within the shooting and tactical marketplace. The agency specializes in marketing, ecommerce, content, public relations, paid media and other growth initiatives for companies serving the outdoor, hunting, shooting and law enforcement industries.
For more information about TACRIG, visit tacrig.com.
About TACRIG
TACRIG develops modular firearm carry systems designed to provide users with greater flexibility across concealed carry, open carry and other applications. The company’s system utilizes interchangeable firearm-specific shells and mounting platforms, allowing users to configure their setup without replacing the entire holster system. TACRIG products are designed and built with an emphasis on safety, retention, versatility and durability.
About Chevalier Advertising
Established in 1953, Chevalier Advertising is a full-service marketing agency specializing in the hunting, shooting, tactical and outdoor industries. The agency provides strategic marketing, brand development, creative, ecommerce and website development, content creation, public relations, earned media, paid media, social media and other marketing services designed to help brands increase visibility and drive growth.
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