Valued Media Members!
Zebco has captured the fishing industry’s highest honor, earning Best of Show at ICAST 2026 and marking the first time a Rather Outdoors brand has claimed the event’s top award. Chosen from among the newest products and innovations in sportfishing, the victory marks a defining moment for Rhino and the entire Rather Outdoors family. Long recognized for its toughness and durability, Rhino’s relaunch debuted at ICAST last week with a bold new lineup of spinning rods and combos thanks to a technology breakthrough in rod development.
“Winning Best of Show is an incredible honor, and we’re grateful to everyone who believed in what we’re building with Rhino. But this isn’t the finish line for us; it’s just the beginning,” said Chris Littau, Vice President of Zebco.
“Zebco has been the first chapter in so many people’s fishing stories, and the Rhino relaunch is helping ensure that first experience is one that lasts. We’re proud of this recognition, but we’re even more excited about where Rhino goes from here.”
The award represents a historic milestone for Rather Outdoors, whose portfolio includes some of the most recognizable brands in fishing. It also serves as validation of Rhino’s renewed vision: delivering products tough enough to earn anglers’ trust and durable enough to stand up to years of memories on the water. For Rhino, winning Best of Show is more than a celebration of a successful launch—it is the beginning of a new chapter for one of fishing’s most iconic names.
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