CLAYTON, MO (September 10, 2026) —Winchester announces that it contributed more than $500,000 over the past seven years to the historic Ducks Unlimited Conservation for a Continent Campaign. The campaign generated an unprecedented $4.06 billion for continental conservation and stands as the most ambitious conservation campaign ever undertaken on behalf of North America’s wetlands and waterfowl.
Winchester serves as the Official Ammunition of Ducks Unlimited. Over the last 30 years, Winchester has maintained a vital partnership with DU, providing critical funding and support for wetlands conservation that helps ensure the future of waterfowl and their habitat. Every box of Winchester waterfowl ammunition proudly showcases the DU logo and promotes its mission
“The work that Ducks Unlimited does for wetlands conservation has a tremendous impact on habitat that directly benefits waterfowl and other wildlife,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “The Conservation for a Continent Campaign is a significant achievement, and Winchester is honored to be recognized as a major supporter.”
Launched in 2019, the Conservation for a Continent campaign set a goal to secure $3 billion in support of DU’s mission, a target that supporters ultimately surpassed. Building on the foundation of 15 million acres conserved in North America at the time of the campaign’s launch, the effort ultimately helped DU surpass 20 million acres of wetlands and associated habitat conserved since 1937, expanding DU’s conservation legacy to an extraordinary scale.
The $4.06 billion is being invested in landscape-level conservation across North America to safeguard breeding grounds, migration corridors, and wintering habitats that waterfowl and wildlife depend on.
To learn more about the Ducks Unlimited Conservation for a Continent Campaign, visit Ducks.org.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
About Ducks Unlimited
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing wetlands, grasslands, and other waterfowl habitats. Established in 1937, Ducks Unlimited has restored or protected more than 20 million acres thanks to contributions from more than a million supporters across the continent. Guided by science, DU’s projects benefit waterfowl, wildlife, and people in all 50 states. Learn more at www.ducks.org.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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