CLAYTON, MO (January 19, 2026) — Winchester Ammunition launches Supreme® Long Range Ammunition, an all-new line of high-quality precision centerfire rifle ammunition that takes long range shooting to the next level. Featuring BC Max™ bullets, the first Winchester bullet purpose-built for hunting and targets at even the most extreme ranges, Supreme Long Range promises match-grade accuracy and terminal performance.
The BC Max bullet utilizes innovative manufacturing techniques to produce heavy for caliber and highly accurate bullets that offer the highest ballistic coefficient available from Winchester. The thick-walled jacket of the BC Max bullet allows for controlled expansion, optimal weight retention, and critical penetration. Paired with Winchester match-grade components, Supreme Long Range delivers consistent accuracy and terminal results that hunters and shooters can rely on.
Supreme® Long Range delivers:
- Long range flight stability – Heavy for caliber, extended boattail profile, and heat-resistant tip combine for maximum ballistic coefficient
- Devastating terminal performance – Large-diameter tip ensures positive expansion and maximum energy transfer at even the most extreme ranges
- Supreme precision – Next generation bullet assembly equipment engineered to provide industry leading quality and competition level accuracy
- Match grade primer – built to exacting specifications for shot-to-shot consistency
“We wanted to develop the most accurate, factory loaded precision rifle hunting cartridge, period,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester Ammunition. “Supreme Long Range was engineered for the long-range hunter that may only get one chance to make a shot. If that hunter has the skill to make the shot, Winchester Supreme Long Range will take care of the rest.”
Available Now
| Brand | Symbol | Caliber | Weight | Bullet Type | Velocity | Energy | Box size | MSRP |
| Supreme® | S300BC | 300 Win Mag | 195 GR | BC Max™ | 2900 fps | 3641 ft-lbs | 20 rnds | $67.99 |
| Supreme® | S65BC | 6.5 Creedmoor | 140 GR | BC Max™ | 2725 fps | 2308 ft-lbs | 20 rnds | $45.99 |
| Supreme® | S65PBC | 6.5 PRC | 140 GR | BC Max™ | 2900 fps | 2614 ft-lbs | 20 rnds | $66.99 |
| Supreme® | S3006BC | 30-06 Sprg | 195 GR | BC Max™ | 2720 fps | 3203 ft-lbs | 20 rnds | $52.99 |
| Supreme® | S300SBC | 300 WSM | 195 GR | BC Max™ | 2900 fps | 3641 ft-lbs | 20 rnds | $64.99 |
Coming Soon
| Brand | Symbol | Caliber | Weight | Bullet Type | Velocity | Energy | Box size | MSRP |
| Supreme® | S308BC | 308 Win | 175 GR | BC Max™ | 2675 fps | 2780 ft-lbs | 20 rnds | $52.99 |
| Supreme® | S68WBC | 6.8 Western | 175 GR | BC Max™ | 2825 fps | 3101 ft-lbs | 20 rnds | $69.99 |
| Supreme® | S300PBC | 300 PRC | 195 GR | BC Max™ | TBD | TBD | 20 rnds | TBD |
| Supreme® | S7PBC | 7 MM PRC | 180 GR | BC Max™ | TBD | TBD | 20 rnds | TBD |
Find Winchester Supreme® Long Range at dealers nationwide and online. For more information on new products from Winchester, visit www.winchester.com.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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