EAST ALTON, IL (January 17, 2025) — Winchester Ammunition and White Flyer Targets return to the SHOT Show in 2025 with an exciting lineup of new and featured products including long awaited premium offerings, expanded calibers in popular product lines, as well as anniversary edition ammunition.
Featured products from Winchester Ammunition include:
- Long Beard TSS Turkey Ammunition
- AA 60th Anniversary Edition Target Shotshells
- Last Call TSS Waterfowl Ammunition
- 21 Sharp Rimfire Ammunition for Hunting and Range
- Deer Season XP Deer Hunting Ammunition, 10-Year Anniversary
White Flyer Targets will again showcase its full lineup of shooting sports products.
The Winchester Ammunition and White Flyer booth will be filled with activities throughout the show including:
- Product videos with key Team Winchester and White Flyer members
- Interviews with product managers highlighting key new products
- Featured guests on The Winchester Life Podcast, new for 2025
Among the top 25 trade shows in the United States, the SHOT Show is hosted by the National Shooting Sports Foundation (NSSF) and serves as an important opportunity for brands to showcase new, innovative products that encourage participation in the shooting sports, hunting, and outdoor activities.
To learn more about Winchester Ammunition products, visit Winchester.com. To learn more about the White Flyer Targets, visit whiteflyer.com.
Winchester 2025 Brand Video
Winchester 2025 Catalog
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About White Flyer Targets
White Flyer Targets serves more shooting sports participants and gun clubs than any other target manufacturer in the world. Utilizing state of the art production methods, White Flyer Targets continues to make technical advances that allow it to maintain its position as the best target on the market. The 132-year-old White Flyer® brand is built on the commitment to produce the best clay target possible and deliver a consistent quality product that exceeds customer needs. Learn more about White Flyer Targets by visiting whiteflyer.com or connecting with us on Facebook.
White Flyer Targets: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports, White Flyer Targets is committed to safe, legal and responsible firearm use. White Flyer Targets works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. White Flyer Targets will continue to support programs, organizations and individuals who promote shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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