INMAN, S.C. – December 11, 2025 – TrueTimber, the world’s best-selling camo brand, is excited to announce an official licensing partnership with the National Park Foundation (NPF). This collaboration allows TrueTimber to create authentic, officially licensed national park product alongside TrueTimber’s official partnership trademark. The unique apparel collection created through this partnership highlights a shared commitment to outdoor preservation and aims to foster a greater appreciation for America’s public lands.
Chartered by Congress in 1967, NPF carries on the long tradition of private citizens taking action to establish and protect America’s national parks. Today, as the official nonprofit partner of the National Park Service, NPF generates private support and builds strategic partnerships to protect and enhance these treasured places. With support from partners like TrueTimber, NPF strives to connect people everywhere to the wonder of our parks and inspire the next generation of park stewards.
“The National Park Foundation’s mission to protect and enhance America’s national parks for present and future generations is incredibly significant, and TrueTimber is honored to support that mission with this collaboration,” said TrueTimber CEO Rusty Sellars. “We’re excited about the opportunity to work together to create apparel that not only performs in the outdoors but also encourages a deeper appreciation and stewardship of these spaces.”
Outdoor enthusiasts can expect to find this new collaborative apparel line in major retailers nationwide. TrueTimber is proud to partner with retailers seeking to offer apparel that authentically celebrates America’s national parks, with NPF receiving a royalty from the sale of TrueTimber officially licensed national park product. Through this apparel collection, TrueTimber seeks to deliver high-quality gear that both performs in and supports the outdoors.
“We’re excited to partner with TrueTimber as they create an apparel line that allows people to share their sense of adventure and passion for national parks, while also helping protect and connect people to these treasured places,” said Chad Jones, senior vice president of corporate partnerships at the National Park Foundation.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
About the National Park Foundation
The National Park Foundation works to protect wildlife and park lands, preserve history and culture, educate and engage youth, and connect people everywhere to the wonder of parks. We do it in collaboration with the National Park Service, the park partner community, and with the generous support of donors, without whom our work would not be possible. Learn more at nationalparks.org.
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