INMAN, S.C. – March 4, 2026 – TrueTimber, the world’s best-selling camo brand, has launched its new Nevado camo pattern ahead of spring turkey season. Developed to match the vibrant greens and layered vegetation of early-season landscapes, Nevado combines realistic natural elements with strategic pattern disruption to effectively break up a hunter’s silhouette. The result is dependable concealment whether set up in thick ground cover, positioned along field edges or brushed in beside creek bottoms.
The Nevado pattern will debut this spring on TrueTimber’s Tekari apparel and gear line sold at Walmart, offering hunters lightweight, performance-driven options designed for mobility and comfort during active hunts.
“Growing up hunting turkeys in the South, I spent a lot of mornings tucked into green, thick environments where concealment meant everything,” said TrueTimber CEO Rusty Sellars. “Anyone who’s chased a longbeard knows how sharp a turkey’s eyesight is. With Nevado, we focused on building a pattern that allows hunters to stay hidden in those bright spring woods and keep their outline broken up when it matters most.”
Inspired by the layered textures of early-season environments, Nevado blends the fresh greens and rich browns that define springtime terrain. The pattern is rooted in the colors of new growth, leaf litter, bark, dirt and shifting shadows, with added depth, contrast and fine details to aggressively break up the human outline at every distance. Its high-definition pattern disappears when sharp eyes and close encounters leave no room for error, providing unmatched concealment.
From spring turkeys to early-season bucks in green-heavy cover, Nevado reinforces TrueTimber’s commitment to giving hunters an advantage in the field. The pattern was recently featured in TrueTimber’s collaboration with Stoeger and Bone Collector on the limited edition Stoeger P3000 Bone Collector Nevado Edition, sold at Walmart.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
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