LOS ANGELES, July 22, 2025 In an exclusive new video released today, Brad Kowitz—founder of TrailRecon and one of the most trusted voices in overlanding—shares his personal journey from weekend adventurer to full-time trailblazer while showcasing his latest Land Cruiser build outfitted with KC HiLiTES’ all-new Platform One™ roof rack.
Far more than a product spotlight, the video follows Brad through the trails, his memories, and his passion for adventure as his 2024 Toyota Land Cruiser becomes a canvas for the next generation of vehicle-based exploration.
“I’ve trusted KC gear for years, and the Platform One Roof Rack is another example of why. They just get what overlanders actually need,” said Kowitz.
Designed to See More, Store More, and Do More, Platform One is the first Power-Ready™ modular roof rack system from KC HiLiTES. It blends platform utility with precision fitment, overhead and side lighting integration, and a clean, aerodynamic silhouette. With fitments for Toyota, Lexus, and Ford rigs, Platform One is ready to elevate any overland build.
SEE MORE
Platform One is built to light your way, wherever adventure leads. With seamless integration for KC’s overhead Gravity® Pro6® or Titan™ light bars, all-new flush-mount side lights designed for the PL1, and rear-facing options, you’ll have 360° visibility for trails, campsites, or remote work sites. From late-night setups to early morning trail runs, never be left in the dark again.
STORE MORE
The gear you carry shouldn’t limit where you go. With a full-length platform, adjustable upper mounting deck, perimeter channels, and a complete lineup of purpose-built accessories, Platform One makes it easy to mount rooftop tents, recovery tools, solar panels, and more. Whether it’s a weekend in the mountains or a cross-country trek, PL1 adapts to your setup.
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Platform One combines the best of both worlds in a hybrid design that delivers the utility of a platform rack with the clean, contoured fit of a precision-cut system. Built with premium, locally sourced components, it looks as good as it performs. It’s not just about hauling gear; it’s about elevating your entire vehicle.
Manufactured in Phoenix, AZ and available in a limited first run of only 60 units, Platform One was previewed at Overland Expo West and immediately selected as a “Best in Show” product by GearJunkie.
“We designed this rack to grow with your setup,” said Andy Wang, Chief Growth Officer of KC. “It’s not just metal—it’s a modular foundation for lighting, solar, rooftop tents, and more. Platform One is built for serious explorers, and Brad’s build shows exactly what’s possible.”
Watch Brad’s personal journey and full build reveal here.
Vehicle Fitments Available Now
- Toyota
- 2024+ Land Cruiser LC250
- 2009-2023 Land Cruiser Prado LC150
- 2003-2009 Land Cruiser Prado LC120
- 2024+ Tacoma Double Cab (4th Gen)
- 2005-2023 Tacoma Double Cab (2nd & 3rd Gen)
- 2025+ 4Runner (6th Gen)
- 2010-2024 4Runner (5th Gen)
- Lexus
- 2024+ GX550
- 2010-2023 GX460
- 2003-2009 GX470
- Ford (SuperCrew Cab)
- Ford (SuperCrew Cab)
- 2015+ F-150
- 2017+ F-150 Raptor
- 2017+ Super Duty F-250 / F-350 / F-450
Explore the product at: https://www.kchilites.com/families/platform-one
KC HiLITES is the OG in offroad lighting, and vehicle based adventure accessories since 1970.
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