New Happy Dad x Realtree Extra Hard 10% Lemonade is now available! Call your stores and tell them to stock up!
Columbus, Ga., November 21, 2025 — Happy Dad, one of the fastest-growing alcohol brands in North America, has collaborated with Realtree on the new Realtree Hard Lemonade. The non-carbonated drink is wrapped in Realtree’s Original Pattern camouflage, and will be released in two phases.
The first release, a 24-ounce, 10% ABV hard lemonade, is slated for a soft launch in select states during November 2025, with a full nationwide rollout in March 2026. A 12-pack of 5% ABV cans will also launch nationwide in Spring 2026. The partnership merges Happy Dad’s “lifestyle and culture” brand with Realtree’s heritage and outdoor roots.
Happy Dad Hard Lemonade is crisp, bright, and refreshingly smooth. With the taste of fresh-squeezed lemons and a touch of lime, it delivers that classic lemonade flavor with a cool, satisfying and crisp finish.
The hard lemonade is made the Happy Dad way — simple, clean, and built for any occasion. It offers full flavor without the bubbles, gluten free, 5% ABV, 100 calories, and just 1 gram of sugar with no artificial flavors or artificial sweeteners and no strange aftertaste.
“Partnering with Realtree is a perfect fit for us,” Happy Dad CEO Sam Shahidi says. “They bring real authenticity in the outdoor space, and their community is full of people who live for adventure, the same spirit that drives Happy Dad. We’ve built our brand by creating culturally relevant, high-impact products, and the Happy Dad x Realtree Hard Lemonade is no exception. It’s bold, refreshing, and built to stand out. We couldn’t be more excited to bring this collaboration to life.”
The Realtree Hard Lemonade expands Happy Dad’s product line, which already includes hard seltzers and hard iced teas, and coincides with the brand’s availability in all 50 states. The new hard lemonade is designed for various outdoor and social settings.
About Happy Dad:
Founded in 2021, Happy Dad is a leading North American alcohol brand known for its gluten-free, low-sugar, and low-carbonation drinks and effective lifestyle marketing.
About Realtree:
Realtree is the world’s leading camouflage designer and provides innovative products and experiences for hunters, fishermen, and outdoor enthusiasts. With a commitment to quality, authenticity, and unparalleled customer service, Realtree continues to shape the outdoor industry with its iconic designs and industry-leading partnerships.
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