Outdoor Specialty Media Group introduces a platform that helps outdoor brands reach high-intent buyers while giving outdoor organizations a new way to raise revenue for their missions.
Cazenovia NY July 1, 2026 – Outdoor Specialty Media Group announced the launch of The Outdoor Outpost, a new ecommerce platform created to connect hunters, anglers, shooters, campers, conservationists, and outdoor families with trusted outdoor products, brands, and organizations.
The Outdoor Outpost gives outdoor consumers a curated place to shop for gear, apparel, equipment, accessories, and outdoor lifestyle products, while giving outdoor brands a new sales channel backed by Outdoor Specialty Media Group’s growing network of digital publications, email audiences, social media reach, product reviews, buyer’s guides, and promotional content.
Outdoor Specialty Media Group operates a portfolio of outdoor media properties that includes North American Deer Hunter, North American Bow Hunter, North American Outdoorsman, Crossbow Magazine, The Outdoor Lab (YouTube), and now The Outdoor Outpost. The company’s owned media network reaches hunters, anglers, shooters, bowhunters, crossbow hunters, gear buyers, and outdoor families through editorial content, product reviews, email marketing, social media promotion, video, and ecommerce placement.
“The Outdoor Outpost was created to give outdoor brands more than just another online listing,” said Bill Brod of Outdoor Specialty Media Group. “We are building a content-driven marketplace where brands can be discovered through articles, reviews, buying guides, email campaigns, social media, and direct ecommerce. At the same time, we wanted to build giving back into the model so outdoor organizations can raise money for the causes that matter to them.”
A New Opportunity for Brands
The Outdoor Outpost is actively inviting outdoor brands to join the platform.
Qualifying brands can connect their products to The Outdoor Outpost and create a new sales channel with minimal technology investment. Brands gain access to a targeted outdoor audience while maintaining control over fulfillment, product data, inventory, and customer insights. For outdoor manufacturers, apparel companies, gear brands, accessory makers, conservation-minded companies, and lifestyle brands, The Outdoor Outpost provides a path to reach consumers who are already reading, researching, and buying within Outdoor Specialty Media Group’s outdoor media ecosystem.
Participating brands may also benefit from promotional opportunities including product features, category placement, buyer’s guides, reviews, newsletters, social media promotion, and cross-promotion across Outdoor Specialty Media Group’s digital properties.
Giving Back Program Helps Outdoor Groups Raise Revenue
In addition to supporting outdoor brands, The Outdoor Outpost has launched a Giving Back program designed to help outdoor industry groups, conservation organizations, youth programs, clubs, associations, and nonprofit partners raise money for their missions.
Through the program, approved organizations can receive a dedicated promotional code or shopping link. When supporters shop at The Outdoor Outpost using that code, a portion of the purchase is donated back to the organization.
The Giving Back program is a simple way for outdoor organizations to turn everyday shopping into mission support,” Brod said. “Whether the organization is focused on youth participation, conservation, hunting heritage, fishing access, shooting sports, outdoor education, or local community programs, The Outdoor Outpost can help them create a new revenue stream without asking supporters for a traditional donation.”
Outdoor organizations interested in participating in the Giving Back program can contact Outdoor Specialty Media Group at [email protected]
Built for the Outdoor Industry
The Outdoor Outpost is designed to serve multiple sides of the outdoor marketplace: For consumers, it offers a curated outdoor shopping destination connected to trusted editorial content. For brands, it creates a new ecommerce and media-driven sales channel.
For nonprofits and outdoor groups, it provides a fundraising tool tied directly to outdoor consumer purchases.
For Outdoor Specialty Media Group, it adds a commerce layer to an existing media platform built around hunting, fishing, shooting sports, conservation, outdoor travel, gear reviews, and outdoor lifestyle content.
The launch reflects Outdoor Specialty Media Group’s broader mission to help outdoor brands grow through storytelling, audience access, digital marketing, ecommerce, and measurable promotional programs.
Brands and Organizations Invited to Connect
Outdoor brands that are interested in selling through The Outdoor Outpost are invited to contact Outdoor Specialty Media Group to discuss product categories, merchandising opportunities, promotional support, and onboarding. Outdoor organizations, clubs, conservation groups, associations, and nonprofit partners interested in the Giving Back program are also encouraged to reach out to create a custom code or fundraising campaign.
To learn more, visit www.theoutdooroutpost.com or email [email protected]
About Outdoor Specialty Media Group – www.outdoorspecialtymedia.com
Outdoor Specialty Media Group connects outdoor brands with passionate hunters, anglers, shooters, and adventurers through a network of trusted digital publications. North American Deer Hunter covers whitetail deer, big game hunting, gear, tactics, and expert reviews. North American Outdoorsman delivers stories, tips, and product coverage for hunting, fishing, camping, paddling, shooting, and outdoor travel. North American Bow Hunter provides bowhunting advice, equipment tests, product innovations, and proven techniques from experienced hunters. Crossbow Magazine is a leading authority on crossbows, accessories, reviews, and crossbow hunting strategy.
www.nadeerhunter.com www.nabowhunter.com www.northamerican-outdoorsman.com www.crossbowmagazine.com
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