ATHENS, Ala. – May 11, 2026 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, will bring its Shoot Like A Girl experience to Bass Pro Shops in Chesterfield, Michigan, on May 16–17 as part of its 2026 Grand Safety Tour.
“We love bringing the Shoot Like A Girl experience to places like Chesterfield because for us it’s all about interacting with the local community and helping them feel confident and safe,” said Karen Butler, president of SLG2, Inc. “Whether it’s someone’s first time participating or someone with a lifetime of experience, we want every guest to walk away feeling excited and motivated to enjoy the great outdoors.”
The centerpiece of the experience is Shoot Like A Girl’s fully enclosed semi-tractor trailer mobile range. Inside the mobile range, guests aged 18 and older can take part in an instructor-led demonstration focused on safe firearm handling while using a FATS by Inveris military-grade simulator that provides realistic feedback.
In addition to firearms education, the experience includes an introduction to archery led by certified coaches. Youth and teens are encouraged to attend and participate in firearm and archery safety discussions, creating an engaging and educational environment for the entire family.
Outside the range, attendees can explore the Shoot Like A Girl gun bar, which features a variety of firearms and product demonstrations from some of the industry’s leading manufacturers. Guests will have the opportunity to learn about firearms, optics, holsters, concealed carry handbags, pepper spray, and other outdoor accessories in a safe and supportive environment.
Women, men, and families of all experience levels are welcome, and no prior knowledge is required to participate. This event is free to attend, and all equipment will be provided on-site.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along on Facebook and Instagram.
Event Location:
Bass Pro Shops
45959 Towne Center Blvd. Chesterfield, MI 48047
Event Details:
Saturday, May 16: 9:00 a.m. – 6:00 p.m.
Sunday, May 17: 10:00 a.m. – 3:00 p.m.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base. For more information, visit SLG2inc.com.
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