Austin, TX — June 3, 2026 — ShellShock Protection, a next-level name in hearing and eye protection, has tapped The Murray Road Agency for public relations services. Murray Road is a leading marketing and communications firm specializing in the outdoor, tactical and lifestyle industries and has managed affiliate marketing for ShellShock for almost two years. Through this expanded collaboration, Murray Road Agency will garner earned-media exposure for ShellShock Protection through comprehensive public relations strategy and execution for increased brand visibility, media engagement and performance-based partnerships.
ShellShock Protection, known for its innovative line of premium eye and ear protection, has rapidly built a reputation for delivering high-quality, durable gear designed for shooters, hunters and outdoor enthusiasts. By partnering with Murray Road Agency in public relations, the brand aims to strengthen its presence across key markets and expand its reach into new markets.
“ShellShock is enthusiastic about partnering with Murray Road Agency in this next chapter of business to elevate our brand and connect us with new audiences in impactful ways,” said Eric Hung, owner of ShellShock Protection. “Our existing affiliate marketing partnership with the agency has been very impactful and we look forward to what’s to come on the public relations front.”
As part of the partnership, Murray Road Agency will develop and execute a comprehensive public relations strategy, including media outreach, press campaigns and brand storytelling initiatives. Additionally, the agency will continue to manage and grow ShellShock Protection’s affiliate marketing program by focusing on recruiting and activating high-quality partners who align with the brand’s mission and values.
“We’re excited to expand our relationship with ShellShock from affiliate marketing to public relations at such a pivotal stage of their growth,” said Tim Brandt, president of Murray Road Agency. “We are looking forward to helping tell the story of the brand and spread awareness about hearing and visual protection.”
This partnership marks a significant step forward for both organizations as they work together to expand brand awareness, increase customer engagement and drive measurable growth.
For more information about ShellShock Protection, visit https://shellshockpro.com/ or follow ShellShock on Instagram and Facebook.
About Murray Road
Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and is expanding into other consumer markets as well. More information on the agency, specific services or our team is available at murrayroadagency.com.
About ShellShock Protection
ShellShock Protection designs and manufactures premium eye and ear protection for shooting sports and outdoor applications. Built with durability, comfort and performance in mind, ShellShock Protection products are trusted by professionals and enthusiasts alike. From the team behind Pew Pew Tactical, these products have been tested with thousands of hours on the range, ensuring that every pair of ballistic glasses and hearing protection earmuffs meet professional standards and safety requirements.
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