DELAFIELD, Wis. (July 14, 2026) – Gunpowder, Inc., a leading PR agency specializing in enthusiast markets, announces its partnership with Sawyer Products, a premier manufacturer of water filtration, insect repellent, and sunscreen. Gunpowder will serve as Sawyer’s public relations agency of record, delivering strategic communications to help amplify the brand’s mission of providing better protection for outdoor adventurers and people around the world.
Since 2015, Gunpowder has established itself a leading PR partner for top outdoor and enthusiast brands, including Berkley, SilencerCo, Minn Kota, ZEISS, Academy Sports + Outdoors, and THOR Industries, among others. The addition of Sawyer deepens Gunpowder’s presence in the outdoor space with a brand that defines what it means to protect people, from backcountry trails to international disaster relief missions in over 80 countries.
“Sawyer is one of those rare brands that delivers on every level: product performance, community trust, and a global purpose that goes far beyond the outdoor category,” said Gunpowder Founder and CEO Ryan Chuckel. “If you spend time outdoors, you’ve undoubtedly encountered or used Sawyer’s many products to protect you from ticks or even provide freshwater in the backcountry. We are excited to work with the leader in this important category and ready to tell the story of how they protect the outdoor experience and support critical relief projects at home and abroad.”
Founded on the principle of protecting people better, Sawyer is a trusted name across the outdoor industry, with a product lineup that spans its hollow fiber water filters to highly effective Permethrin and Picaridin insect repellents. In addition to its insect-repellant products, Sawyer’s commercial success supports a global clean water mission, which has brought safe drinking water to more than 30 million people around the world using the same products perfected for the use of hunters and anglers.
“Gunpowder brings a deep understanding of the outdoors and proven record of success in elevating brands in passion industries. They know the space because they live it just like Sawyer customers do,” said Amy Stead, Director of Sales. “This partnership will strengthen our ability to tell the entire Sawyer story about the products that protect people in the field and the mission that puts clean water in places that have never had it. Both stories will tell customers everything they need to know about the brand .”
About Sawyer
Since 1984, Sawyer has built a reputation in the outdoors as the name people trust when it actually matters. Sawyer’s water filtration systems are engineered for serious use in the field, with a single filter capable of cleaning up to 380,000 liters of water over a lifespan of 15-plus years. Sawyer Permethrin remains the top-selling insect repellent of its kind, treating clothing and gear to protect against ticks, mosquitoes, and more than 55 other pests, without compromising scent control or damaging equipment. Backed by decades of field-tested performance, Sawyer’s full line of repellents, sunscreens, and first aid products is built for hunters, anglers, shooters, and anyone who spends real time outdoors. Most Sawyer products are proudly made in the USA in Safety Harbor, Florida. For more information, visit sawyer.com.
About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including, Berkley, SilencerCo, Minn Kota, ZEISS, Academy Sports + Outdoors, and THOR Industries, among others. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at www.gunpowderinc.com.
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