DELAFIELD, Wis. (July 15, 2025) – Gunpowder, Inc., a leading enthusiast lifestyle agency, announces its partnership with Montana Knife Company (MKC), the well-known, Montana-based manufacturer of high-quality knives made in the USA. Gunpowder will operate as an integral part of MKC’s marketing and communications team to generate earned media coverage through proactive, authentic storytelling—building upon the brand’s solid reputation and legacy of American heritage.
Since its founding in 2015, Gunpowder has carved out its position as a leading PR and marketing agency for top outdoor and enthusiast brands in the industry, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Ravin Crossbows, Johnson Outdoors, THOR Industries and more. With the addition of MKC, Gunpowder bolsters its client roster with a premium brand that has built a passionate following of hunters, culinary enthusiasts and outdoorsmen and women who appreciate rugged, reliable and functional tools.
“MKC is a brand with real substance, a highly engaged community and a story that resonates well beyond the hunting world,” said Ryan Chuckel, Founder & CEO of Gunpowder. “Our partnership with MKC will be about amplifying its movement—telling the story of the company, its products and its founder to those who value American-made quality and craftsmanship. It’s the perfect addition to our client roster, which includes brands that enhance outdoor experiences for those who value gear that lasts for generations.”
Founded in 2020 by Master Bladesmith Josh Smith and Brandon Horoho, MKC builds knives for use everywhere from the backcountry to the kitchen. And like the people who carry them, they’re known for being tough, gritty and thirsty for adventure. With limited production runs that lead to high demand, every MKC knife drop is more anticipated than the last—selling out in minutes and continuously proving the loyalty of the MKC community.
“We make working knives for working people who are resilient and ready for anything—qualities we see and appreciate in the Gunpowder team,” said Smith. “From small batch releases to the generational guarantee behind every knife, MKC is rooted in authenticity and honesty. We take great pride in being a part of our customers’ lives, and believe we’ve selected a partner who will help us share that spirit with new audiences while staying true to our core.”
Gunpowder will support MKC with fully integrated public relations and affiliate marketing services to gain earned media coverage and drive the next chapter of growth for the company.
About Montana Knife Company
Montana Knife Company is dedicated to creating high-quality, reliable knives that are built to withstand the toughest conditions. With a focus on craftsmanship and durability, MKC knives are designed for hunters, outdoorsmen, and anyone who values a well-made tool.
About Gunpowder, Inc.
Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands, including SITKA Gear, Pure Fishing, Academy Sports + Outdoors, Montana Knife Company, Johnson Outdoors and THOR Industries. Gunpowder is built on a commitment to driving measurable earned media coverage and social engagement with brand communities through a nimble, creative, and data-driven approach to create meaningful movement within our clients’ core consumer markets. We do this with strong strategies and blue-collar work ethic. The people of Gunpowder live, work, and play with its clients’ products and services at the center of their lives. More information is available at gunpowderinc.com.
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