Game & Fish TV Continues Incredible Growth, Surpassing Massive Monthly Milestone
DENVER (September 22, 2026) – Outdoor Sportsman Group (OSG) continues to experience explosive growth with its GAME & FISH TV platform, which saw viewers tune in to the popular new channel more than 10 million times during Q2 and now has surpassed another viewership milestone with over 75 million minutes watched during the month of August. This past month, 76,241,185 minutes of outdoor TV were consumed by what has proven to be a previously underserved audience with an appetite for outdoor content.
Equal to watching 1,270,687 hours of video, or 52,946 days, or 145 years of continuous watching, clearly, millions of viewers are enjoying GAME & FISH TV’s stellar lineup of outdoor content produced and curated specifically for those who aspire to “The Sporting Lifestyle.” Additionally, August marked five months of month-over-month growth since launching on Amazon Prime and Roku in March of this year. Viewership on both platforms has been nothing short of remarkable, combining for over 30 million minutes watched during the past month.
“While the GAME & FISH TV development team worked tirelessly to build the foundation for this ground-breaking new platform, it’s still amazing to think that 18 months ago this FAST channel did not exist,” said Michael Carney, President & CEO, Outdoor Sportsman Group. “Knowing the effort that went into the GAME & FISH TV launch, on our part and that of our key distribution partners, it’s truly rewarding to see this widespread acceptance of the channel and to witness the incredible audience growth exemplified by the amazing consumption trend of what we know is best-in-class content.”
Outdoor Sportsman Group offers those active outdoor enthusiasts diverse touchpoints across its media platforms to enrich their lives whenever, wherever, and however they wish to engage and participate. Whether they’re listening to a podcast during their commute or at the gym, checking out one of our 17 Web sites or more than 90 social media channels during lunch, watching our three linear channels or FAST TV in the evening, binge-watching MyOutdoorTV on the weekend or settling down with their favorite print magazine at camp, OSG’s category-leading content is being enjoyed by those enthusiasts at a higher rate than ever before and overall reach is unmatched.
With its tagline, “The Sporting Lifestyle,” GAME & FISH TV – the fastest growing free, ad-supported streaming TV (FAST) channel in the hunt-shoot-fish market – delivers best-in-class outdoor content to a seemingly ever-growing audience that’s hungry for the healthy, outdoor lifestyle that GAME & FISH TV celebrates.
Drawn from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, GAME & FISH TV offers viewers a robust variety of programming across five exciting categories, including:
- LIVE EVENTS – Featuring live Major League Fishing professional bass fishing competitions throughout the year.
- ADVENTURE – Join in the exploits of real-life wilderness trailblazers, modern-day cowboys, mountain men, off-the-grid pioneers, off-roaders, game-changing entrepreneurs and much more.
- COOKING – Get a taste of the wild with our stellar lineup of celebrated game chefs — as they showcase delicious wild game and fish dishes you can make at home.
- HUNTING – From monster whitetails to bugling bulls, our premium hunting lifestyle programs deliver heart-pounding action at its finest.
- FISHING – Catch the excitement and feel the passion of today’s angling lifestyle. Our pros will show you how to find success in some of the most amazing freshwater and saltwater fisheries on earth.
Tune in to GAME & FISH TV on The Roku Channel, Prime Video, VIZIO, Fire TV Channels, Plex, Samsung TV Plus, Truth+, OutdoorChannel.com, GameandFishMag.com, Free Live Sports, LocalNow and MyOutdoorTV with additional outlets coming soon.
Discover GAME & FISH TV today. For more information, please visit www.gameandfishtv.com.
* Sources: Cascade Platform (Samsung), Amagi NOW (MOTV, Vizio), Roku Analytics (Roku), Slate (Amazon Prime), Plex Content Partners (Plex), Direct from platform (FireTV, TMTG, Local Now, Free Live Sports). Minutes Watched: Calculated off hours and direct minutes depending on platform. Dates: 8/1/2026-8/31/2026
** Sources: Roku Analytics (Roku), Slate (Amazon Prime). Minutes Watched: Calculated off hours and direct minutes depending on platform. Dates: 4/1/26-8/31/2026
About GAME & FISH TV
GAME & FISH TV is a premier FAST (Free Ad-Supported Streaming TV) channel dedicated to outdoor and adventure enthusiasts. Celebrating “The Sporting Lifestyle,” the channel delivers a diverse lineup of high-energy, free programming, including live events, adventure stories, hunting action, expert fishing tips and wild game cooking showcases.
Backed by the extensive resources of Outdoor Sportsman Group, GAME & FISH TV draws from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV to offer top-tier content that captures the spirit of the outdoors. Available on leading platforms such as Roku, VIZIO, Samsung TV Plus, Prime Video, Amazon Fire TV, Truth+, Free Live Sports, LocalNow and Plex, with additional outlets constantly expanding, GAME & FISH TV brings the excitement of the great outdoors straight to your screen—at no cost.
For more information, visit www.gameandfishtv.com.
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