Industry veteran launches leadership development firm aimed at developing confident leaders, engaged talent, and helping companies remove barriers to success.
Houston, Texas – June 30, 2025 – DRIVE. Organizational Solutions is excited to announce the launch of their leadership and organizational development firm founded by firearms industry veteran, Kristi Elrod. DRIVE. is dedicated to helping firearms, hunting, and sport shooting companies grow strong leaders, retain talent, and improve performance from the inside out.
With more than 25 years of first-hand experience in the industry, Elrod has seen the clear business case for cultivating balanced leadership—especially in male-dominated fields. While women make up less than 25% of the workforce in these industries, studies continue to show that companies with more women in executive roles outperform those without—demonstrating greater profitability, stronger collaboration, and increased employee satisfaction and retention.
“So many companies are struggling to keep their best people and grow their next generation of leaders—especially women,” said Elrod. “DRIVE. was created to address that head-on, with solutions that work in the real world, not just on paper.”
DRIVE. Organizational Solutions provides customized leadership development, executive coaching, team performance consulting, and employee engagement strategies rooted in evidence-based organizational psychology. With deep industry knowledge and a people-first approach, DRIVE. aims to set a new standard for how companies attract, retain, and develop talent—especially women in underrepresented roles.
Elrod, who is completing her master’s degree in industrial/organizational psychology, brings a unique blend of practical experience and behavioral science to her work. She understands the pressures of the industry—and the cultural shifts required to build sustainable, high-performing teams.
“We’ve spent years building strong products and trusted brands,” said Elrod. “Now it’s time to invest the same level of intention into how we develop our people—especially the ones often overlooked.”
Organizations interested in learning more about DRIVE.’s broader industry-wide leadership initiative or custom solutions can contact Elrod directly for customized strategy sessions, speaking opportunities, or partnerships.
About DRIVE. Organizational Solutions
DRIVE. helps companies in male-dominated industries build confident leaders, engaged teams, and better long-term performance through custom leadership development, coaching, and employee advancement strategies. Founded by firearms industry veteran Kristi Elrod, DRIVE. delivers people-first solutions rooted in organizational psychology and real-world operational expertise.
For more information, visit: https://driveorgsolutions.com
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