New DAIWA® TANACOM S300J eliminates the premium price tag to put true rod-in-hand cranking power in your control
FOOTHILL RANCH, CA (September 10, 2026) – For many offshore traditionalists, the hesitation to adopt power-assist technology has nothing to do with the depths and everything to do with the gear. They reject the idea of bolted-down cranes and oversized machinery because they want to feel the rod, react to the structure, and fish conventionally.
DAIWA bridges that operational (and mental) divide with the introduction of the TANACOM™ S300J (right-hand retrieve). This reel doesn’t alter the mechanics of the sport – it simply introduces an on-demand shortcut to clear the water. By dropping into your existing lineup with the exact size, weight, and layout of a standard handheld overhead reel, this compact 300-size addition allows traditionalists to maintain an authentic rod-in-hand feel while eliminating the exhausting hand-cranking between drifts.
The True Gateway to Power-Assist Fishing
While intermediate 500-size reels serve as excellent crossovers for a mix of deep-water tactics, the TANACOM S300J is designed from the ground up to be a practical, everyday tool for standard handheld bottom and jig fishing. By packing essential power-assist capabilities into a downscaled frame, DAIWA allows weekend anglers to step away from heavy, gunnel-mounted gear and enjoy the simple fun of handheld deep-dropping.
“The TANACOM S300J is all about making the sport more accessible,” said Chris Martin, DAIWA Field Marketing Manager. “We wanted to build a reliable electric reel for the guy who wants to target snapper and grouper without making a massive financial investment. It gives you the handheld freedom and retrieval speed to fish deep water efficiently, keeping it simple and affordable.”
Ergonomics for Every Hand Size
Historically, power-assist reels were massive, heavy objects that required large hands and significant physical frame to manage. By shrinking this technology into a palmable 300-size footprint, the TANACOM S300J introduces a new level of ergonomics to the category. The downscaled frame is easily managed by anglers with smaller hands, including women and young anglers, who previously found traditional electric reels too cumbersome to hold. It fits naturally in the palm, ensuring that proper grip, lever control, and rod balance are accessible to everyone on the boat.
Overcoming Physical Barriers
Beyond ergonomics, power-assist technology serves as a critical equalizer on the water. For aging anglers, individuals recovering from surgeries, or those living with physical challenges like arthritis, the grueling physical toll of deep-water hand-cranking can effectively end their offshore fishing careers. The TANACOM S300J removes that physical barrier. By handling the heavy, repetitive lifting at the push of a button, it keeps lines in the water and allows anglers to stay active in the sport they love, regardless of physical limitations or age.
High-Speed Efficiency on a Budget
The core advantage of the S300J is its practical retrieval efficiency, boasting a dependable no-load winding speed of 623 feet per minute. This keeps the fishing fun and fast, allowing anglers to check baits instantly and maximize their time on the water during short bite windows.
Powered by the robust BRITZ motor, the reel is engineered to be powerful and high-speed, providing steady, reliable torque to haul rigs up from the depths and get lines back down without the physical strain of manual cranking.
Practical Tech for Every Offshore Angler
Designed to keep operation straightforward and user-friendly, the TANACOM S300J relies on proven, workhorse components:
BRITZ Motor: A powerful, high-speed motor design optimized for steady vertical retrieval and long-term durability. It delivers consistent cranking power, giving anglers a dependable tool for long days of bottom fishing and jigging.
JOG POWER LEVER™: Comfortable and easy to use, this thumb-centered lever allows for true one-handed operation. Anglers can intuitively adjust variable winding speeds on the fly with a quick sweep of the thumb, making the transition to electric fishing seamless.
UTD (Ultimate Tournament Drag): The TANACOM S300J is equipped with a smooth carbon drag system delivering a substantial 28.6 lbs. of maximum drag. UTD eliminates sudden startup inertia, providing progressive pressure that protects lines and keeps hooks pinned when battling stubborn bottom fish.
Unrivaled Capacity: Precision engineered to hold a significant amount of high-strength, narrow-diameter braid, the compact 300-size spool packs an impressive 440 yards of 30lb J-BRAID® or 330 yards of 40lb J-BRAID®. This specialized spool geometry ensures clean line management and smooth drops right to the structure.
Practical, Not Automated
“You shouldn’t have to break the bank to bring up one of those bright arcs on the sonar,” Martin added. “The TANACOM S300J delivers the high-speed retrieval power you need to make deep bottom fishing and jigging efficient but keeps the experience firmly in your hands. It’s a reliable, comfortable, and affordable entry point for any angler ready to try power-assist.”
The DAIWA TANACOM S300J carries an accessible MSRP of $899.99 and is arriving now at authorized DAIWA retailers.
Perfect Pairings
A reel is only half the system. Paired with the right rod, the TANACOM S300J goes from a great tool to a complete rig.
Outrage: Everyday Jigging Muscle
For anglers working the S300J on standard bottom drops and vertical jigs, the Outrage series is the natural starting point. Built on DAIWA’s HVF Nanoplus graphite blanks for added sensitivity without extra weight and reinforced with X45 bias construction to resist twist, these rods deliver dependable lifting power through long days on the water. Fuji Alconite Tangle Free K-Guides round out the package, automatically shedding wind knots and tangles so the S300J’s retrieve stays clean drop after drop, making it a straightforward match for a reel built around the same practical, no-nonsense philosophy.
Outrage XV: Globally Tested Versatility
Rounding out the lineup, the Outrage XV is built on a light, durable graphite blank reinforced with DAIWA’s exclusive Braiding X weave technology, which adds strength and keeps the blank from twisting so anglers can work jigs more effectively. Fuji Tangle Free K-Guides keep braid running clean through repeated lifts and drops, and a custom DAIWA reel seat locks the S300J in place with a solid, secure grip. Available across a range of lengths and powers, it’s built to handle everything from deepwater grouper to structure-hugging bottom dwellers, giving S300J anglers a rod that adapts as the depth and species change throughout the day.
Proteus EX: Built for Wet Hands and Long Soaks
When the game shifts from jigging to bait — live bait rigs, flylining, or working a dropper loop over structure — the Proteus EX is the pairing DAIWA points to. Developed for West Coast offshore anglers chasing tuna, yellowtail, calico bass, and everything in between, the series shares the same HVF Nanoplus graphite and X45 bias construction as the Outrage line, delivering a blank that stays light and sensitive without giving up hoop strength under load. What sets it apart is comfort and control: a spiral cord-wrapped fore-grip holds firm even when hands are wet or slimed from the bait tank, an oversized butt cap gives extra leverage on a long fight, and Fuji SIC double-foot guides with Alconite rings keep things light, durable, and smooth.
For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: [email protected]. The URL for DAIWA’s web site is daiwa.us
About DAIWA Corporation
DAIWA’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, DAIWA Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, DAIWA Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, DAIWA’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. DAIWA’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us
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