Greeley, CO – Premiering October 2, 2025, on the Burris YouTube Channel, Fullfield Film Series Episode II: Stuart Ranch, continues the celebration of the Burris Fullfield riflescope’s 50th anniversary with a story deeply rooted in family, tradition, and legacy.
Episode II of the Fullfield Film Series brings viewers to Stuart Ranch, Oklahoma’s oldest ranch under continuous family ownership. Across six generations, Stuart Ranch has embodied resilience, stewardship, and a deep respect for land and tradition. Just as Burris has stood alongside hunters, shooters, and ranchers for half a century, Stuart Ranch represents the values that make our outdoor heritage timeless.
“Family, tradition, and legacy aren’t just words—they’re the foundation of what drives us forward,” said Jordan Egli, Director of Marketing at Burris Optics. “In partnering with Stuart Ranch, we’re proud to honor the values that shaped the Burris Fullfield and continue to define it today.”
The Fullfield Film Series celebrates not only the riflescope’s history but also the people who embody its spirit. From its rugged construction to its trusted performance in the field, the Fullfield remains the scope hunters rely on when it matters most.
Forged through grit and guided by an unwavering belief that better is always possible, the Burris Fullfield riflescope set the standard for innovation and reliability fifty years ago. Today, that same spirit lives on in the latest generation of Fullfield scopes—crafted for hunters and shooters who demand clarity, precision, and durability in every pursuit.
Watch the premiere of Fullfield Film Series: Stuart Ranch on October 2, 2025, exclusively on the Burris YouTube Channel.
For more information on the new Fullfield riflescope lineup or other Burris products, visit BurrisOptics.com.
About Burris
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes, rangefinding riflescopes and bow sights, thermal optics, competition, and law enforcement; plus, handgun scopes, rangefinders, binoculars, spotting scopes, mounts, and accessories. For more information on the complete line of Burris products, visit BurrisOptics.com or Facebook.com/BurrisOptics.
About Beretta Holding S.A
Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.
With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.
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