January 2025, Accokeek, MD – For years, Benelli’s Ethos semi-auto shotguns have presented the perfect blend of fine Italian craftsmanship and leading-edge firearm technology. For 2025, the technology quotient takes a giant leap forward with the introduction of Benelli’s Advanced Impact (A.I.) engineering in this exquisite upland hunting favorite.
The new Ethos Upland A.I. holds to its classical form with an elegant AA-grade satin walnut stock and forend joining a stylish brushed gray receiver that is fronted by a 28-inch ported gloss black barrel featuring Benelli’s tough BE.S.T. finish.
It is inside the barrel, though, where the magic happens.
The new A.I. barrel technology employs a unique bore contour that, combined with the equally new A.I. CRIO choke tubes, delivers up to 50% greater on-target penetration when compared to standard shotgun barrels. Using typical shotshell loads, the A.I. system produces higher velocities and downrange energy than the same load in a conventional shotgun barrel. This means pellets hit harder and go deeper into the target, and the A.I. CRIO® choke design ensures a denser and more uniform payload. In short, the Ethos Upland A.I. is a refined, high-performance hammer upland hunters need for those early-breaking birds.
The Ethos Upland A.I. is available in both 12- and 20-gauge 3-inch chambers and offers 4+1 capacity. Adjustable for drop and cast for a custom fit, the shotgun features Benelli’s Progressive Comfort recoil-reduction system for comfortable, all-day shooting when the action is hot. Also included are extended nickel A.I. choke tubes in C, IC, M, IM, and F plus an enlarged bolt handle and bolt release for no-fumble operation even when wearing gloves. MSRP: $3,099.
For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.
About Benelli
Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, effective Comfort Tech recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, they are recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.
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