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Home » Wiley X Strengthens Sales Leadership with Key Hires Across Outdoor and Optical Divisions

Wiley X Strengthens Sales Leadership with Key Hires Across Outdoor and Optical Divisions

Adam Green By Adam Green February 20, 2025 5 Min Read
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Wiley X Strengthens Sales Leadership with Key Hires Across Outdoor and Optical Divisions

FRISCO, Texas (Feb. 19, 2025)- Wiley X, a global leader and pioneer in premium protective eyewear, has expanded its sales leadership team with the addition of three seasoned executives: Seth Quackenbush as Director of Sales for the Outdoor Division, Jack Schindler as National Sales Manager for the Outdoor Division, and Johnathan Weikum as Director of Sales for the Optical Division. These strategic hires underscore Wiley X’s commitment to enhancing its presence in key markets and providing exceptional service to its retail partners and customers.

With over 20 years of experience growing renowned brands such as Ride, Fjällräven, and Stanley, Seth Quackenbush brings a deep understanding of the outdoor industry. His leadership at Stanley played a pivotal role in the brand’s recent success, and he is now focused on strengthening Wiley X’s partnerships to elevate the brand’s impact in the outdoor market.

“I am honored to join the world-class team at Wiley X,” said Quackenbush. “Wiley X is a truly authentic brand with industry-leading products and a deep legacy that is second to none. I’m excited to collaborate with our internal team, reps, and retail partners to expand our presence in the outdoor market.”

In his new role asNational Sales Manager for Wiley X’s Outdoor Division, Schindler also brings over 20 years of experience driving revenue and brand development for industry leaders. His previous experience includes stints at O’Neill, C1RCA, and Adio Footwear. He has a proven track record of exceeding sales targets and fostering long-term client relationships. Schindler’s entrepreneurial background and deep understanding of the action sports and outdoor markets make him a key asset to the Wiley X team.

“As a veteran-founded and family-owned company, Wiley X embodies a commitment to excellence that aligns with my principles,” says Jack Schindler. “I look forward to helping grow the outdoor division and contributing to the company’s continued success.”

Wiley X has also welcomed Johnathan Weikum as Director of Sales for the Optical Division. With extensive experience in the eyewear industry, Weikum played a key role in launching and expanding Costa’s Optical and Sunglass Specialty Channel, driving the growth of its 580 Rx Authentic lens program and leading national sales initiatives. He later spearheaded strategic partnerships for Costa and Oakley, driving business development and fostering relationships with industry leaders. Recognized for his excellence, he earned Gold and Silver Presidents Circle Awards at Essilor Luxottica for top-tier sales performance.

“I am honored to leverage Wiley X’s legacy as a leader in premium protective eyewear,” said Weikum. “My goal is to create, design, and implement a comprehensive approach that prioritizes patient care, fosters long standing partnerships within the optical industry, and enhances customer engagement. By delivering superior optics and exceptional customer service, we strive to meet the diverse needs of professionals, outdoor enthusiasts, and everyday consumers. Collaborating with Aaron Quigley and the executive team to revolutionize the optical channel with an innovative salesforce strategy is incredibly exciting.”

For more information, or for dealer inquiries, please contact Wiley X Customer Service at(800) 776-7842 to be put in touch with the sales representative for your area.

About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.



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