SHOT Show® Industry Day at the Range is the most influential one-day trade event in the industry. It’s the only range event officially associated with the SHOT Show and is proudly sponsored by the National Shooting Sports Foundation (NSSF). The 20th annual event will take place on January 20, 2025. Held the day before the opening of SHOT Show, this event draws over 2,500 invited and vetted media members and buyers to preview and test the latest products. This is where innovation meets hands-on experience, setting the stage for what’s to come in the year ahead.
This event promises to be bigger and better than ever which is evident by the continued range expansions to meet the demand of the event. The day is split into two sessions: in the morning, the range opens to invited media members who are welcome to stay the entire day. Registered buyers, dealers, distributors, and retailers are invited to attend, with the session opening at 12 p.m.
Remaining Sponsorships and Exhibit Spaces:
- Media Lunch Sponsor – Exclusive Shooting Bay; 25 or 100 yards
- Event App Sponsor – Exclusive Shooting Bay; 25 or 100 yards
- Shared Bay: 100 yards
- 10×10 Shooting Area: Ranging from 25-1,000 yards, a Suppressor Area and Shotgun: Clay Targets
- 10×10 Non-Shooting Display
With over two hundred manufacturers exhibiting each year, this event offers a truly exclusive opportunity to showcase new products before they hit the market. The event garners hundreds of millions of digital impressions, making it a high-value, high-impact advertising opportunity for both big and small brands alike. Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and this coverage continues during SHOT Show and throughout the year. This means your brand and new products are generating buzz before the competition even gets started.
Exhibitors are encouraged to secure their space promptly as availability is limited. The 2025 Industry Day at the Range will once again be held at the Boulder Rifle and Pistol Club in Boulder City, Nevada, on Monday, January 20, 2025—the day preceding SHOT Show.
Exhibit pricing is available here and exhibitors can secure their spot by registering.
More information about Industry Day at the Range can be found at SHOTShowRangeDay.com.
Industry Day at the Range
Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.
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