CINCINNATI, Ohio – August 5, 2026 – Range USA, the nation’s largest indoor gun range and firearm retailer, announced the completion of a comprehensive redesign across all locations. Now featuring significant customer-focused enhancements that improve both the retail and range experience, customers can now enjoy new interactive gun displays, expanded optic cases and streamlined range check-ins.
“Our goal with this redesign was simple: create a more engaging and seamless experience for every customer who walks through our doors,” said Jimmy McManus, Range USA’s chief operating officer. “Whether someone is purchasing their first firearm, comparing optics or heading to the range for practice, these enhancements give customers greater flexibility to explore our products while making every visit even more convenient and efficient.”
At the center of the redesign are new interactive gun displays that allow customers to get their hands on the best-selling handguns and red dots without waiting for assistance or in line at the gun counter. The self-service handgun display showcases approximately 20 deactivated handguns, including select models equipped with red dot optics, from leading manufacturers such as Smith & Wesson, Ruger, Springfield Armory, Canik and Taurus. Customers can comfortably browse, compare and handle these popular models at their own pace.
The redesign also introduces a new long gun display tower featuring the latest shotguns and a variety of bolt-action, semi-automatic and lever-action rifles. The display holds up to 32 firearms, providing an opportunity to better view product options before making a purchase. Range USA will continue to regularly update both interactive displays to feature the newest product releases and customer favorites.
In response to customer demand, every Range USA has doubled the number of optics available in store with a new expanded custom optics case. The extensive assortment of red dots and rifle scopes allows customers to easily compare products side by side and find the right fit for their needs.
The redesigned stores also feature a reconfigured range check-in area for a streamlined experience. An added checkout fixture surrounding the range counter provides convenient access to top-selling magazines, cleaning supplies and other range essentials. Additionally, updated signage throughout each location makes it easier for customers to pick up online orders and navigate range check-in and retail checkout.
The nationwide redesign reflects Range USA’s ongoing investment in delivering an exceptional customer experience. By combining hands-on product accessibility and thoughtfully designed retail spaces, Range USA seeks to better serve both new and experienced firearm owners. With the redesign now complete across all locations, customers can now discover the latest firearms, optics and accessories, while enjoying Range USA’s welcoming service and range experience.
For more information about Range USA, visit RangeUSA.com. Follow along on Facebook and Instagram.
About Range USA
Range USA is the nation’s largest indoor shooting range and firearms retailer, with 50 locations nationwide. We offer a safe, modern range experience alongside one of the largest selections of firearms, ammunition, and shooting accessories available anywhere. Whether you’re new to shooting or a seasoned enthusiast, Range USA is built around safety, education, and confidence—providing over 1,100 indoor shooting lanes, expert instruction from certified professionals, and everything you need in one convenient place, both in-store and online at RangeUSA.com.
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