INMAN, S.C. – April 14, 2026 –TrueTimber, the world’s best-selling camo, announces the launch of its Spring 2026 Officially Licensed Honda apparel collection, now available from the TrueTimber online store and through select Honda and TrueTimber dealers nationwide.
“We’ve built a strong relationship with Honda over the years, and this collection is a direct reflection of that,” said TrueTimber CEO Rusty Sellars. “There’s a natural crossover between the outdoor and motorsports worlds, and we’re proud to deliver premium products that speak to both. Whether you’re in the woods, at the track or anywhere in between, this lineup represents the quality and authenticity both brands stand for.”
The new collection features officially licensed apparel from Honda, Honda HRC Progressive and Honda Gold Wing, offering a range of shirts, outerwear, headwear and accessories designed for both dedicated riders and outdoor enthusiasts. The lineup includes both camo and non-camo options, blending TrueTimber’s proven camouflage patterns with clean, everyday lifestyle designs.
This latest release marks the continued growth of the multifaceted partnership between TrueTimber and Honda, building on a shared commitment to performance, innovation and authentic outdoor and motorsports lifestyles. By expanding into a broader range of officially licensed apparel, the collaboration continues to connect with consumers across both industries.
The Spring 2026 collection is built to perform in a variety of conditions, whether in the field, at the track or in everyday wear, delivering versatile options that reflect the crossover between hunting and motorsports culture.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen and encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
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