Columbus, Ga., January 20, 2025 — Realtree is proud to announce that its 40th anniversary celebration will officially launch at the 2026 SHOT Show in Las Vegas January 20, where it all began four decades ago. This anniversary marks 40 years of innovation, realism, and time spent outdoors, and there is no more fitting stage to begin the celebration than the industry’s largest and most influential trade event.
The SHOT Show will serve as the launchpad for a year-long anniversary celebration honoring Realtree’s camouflage patterns, partnerships, and the people that have helped shape Realtree over the past four decades. Visitors to the Realtree booth can expect a special setup, including a commemorative 40th anniversary magazine, exclusive giveaways, in-booth events throughout the week, and the unveiling of all-new decorated firearms, ammunition, and licensed products.
Highlights will include collaborations with leading industry partners, including special 40th anniversary offerings such as Federal Ammunition turkey loads, along with a host additional brands and products decorated in the APX, Legacy, and MAX-7 patterns.
From the iconic imagery and storytelling to trusted relationships with licensees, retailers, and conservation partners, Realtree’s legacy has been built on loyalty, commitment, and a shared dedication to designing and manufacturing the very best camouflage patterns the outdoor customer could ever find. That passion and authenticity have fueled a ride worth taking for four decades.
2026 will also mark Realtree’s official re-entry and renewed engagement with the National Wild Turkey Federation, reinforcing the brand’s long-standing commitment to conservation, education, and the future of hunting traditions. Throughout the year, the anniversary celebration will extend with consumer events, advertising campaigns, a tribute documentary, retail programs, and co-branded initiatives with licensees and key retailers.
As Realtree celebrates this 40-year milestone, the focus remains on honoring the past while positioning the brand to connect even more meaningfully moving forward. With deep roots in the outdoors and an eye toward the future, Realtree looks ahead to continuing its story alongside the hunters, licensees, retailers, partners, and friends who have made the journey possible.
Stay tuned throughout 2026 for content, promotions, and commemorative moments as Realtree celebrates 40 years—and looks forward to what comes next in the great outdoors!
About Realtree:
Realtree is the world’s leading camouflage designer and provides innovative products and experiences for hunters, fishermen, and outdoor enthusiasts. With a commitment to quality, authenticity, and unparalleled customer service, Realtree continues to shape the outdoor industry with its iconic designs and industry-leading partnerships.
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