BOULDER CITY, Nev. – December 9, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is thrilled to announce Henry Repeating Arms as a Supporting Sponsor of the 21st annual event, taking place January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
Henry Repeating Arms is one of America’s leading firearms manufacturers and the world leader in the lever action category. The company is dedicated to producing high-quality rifles, shotguns and revolvers that cater to enthusiasts, hunters and sportsmen. Henry Repeating Arms continues to be a symbol of American craftsmanship and innovation in the firearms industry.
“Industry Day at the Range is where our year truly begins, and we look forward to seeing old friends, making new ones and showing off what we’ve been working on,” said Daniel Clayton-Luce, Vice President of Communications. “It’s the first opportunity for anyone outside of our walls to get hands-on with our new-for-2026 models, and trust me, there’s a lot.”
Industry Day offers an unparalleled opportunity for exhibitors to introduce new products, engage with top-tier media and influencers and create direct connections with SHOT Show attendees in a hands-on environment. This exclusive event provides early momentum that extends well into the SHOT Show itself, ensuring maximum exposure for brands ahead of the main event.
“We are excited to have Henry Repeating Arms join us as a Supporting Sponsor for Industry Day at the Range 2026,” said Kelsey Puryear, Industry Day at the Range co-owner. “Its legacy of producing high-quality lever action rifles and commitment to American manufacturing make it an ideal partner for an event that highlights the best our industry has to offer.”
As a Supporting Sponsor, Henry Repeating Arms reinforces its position as a leader in American firearms manufacturing. Its participation highlights the brand’s dedication to fostering relationships with influential voices and key decision-makers in the firearms industry.
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
Exhibitor registration will close on December 10, 2025, and limited spaces are available. New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.
About Henry Repeating Arms
Henry Repeating Arms is one of the leading rifle and shotgun manufacturers in the United States and a world leader in the lever action category. The company motto is “Made in America, or not made at all” and its firearms come with a lifetime guarantee backed by award-winning customer service. The company is also known for its charitable endeavors under its Guns For Great Causes program, which focuses on sick children, both individual cases and children’s hospitals, veteran and wounded veteran organizations, Second Amendment and wildlife conservation organizations. The company currently employs 535 people and has 250,000 square-feet of manufacturing space in its Rice Lake, Wisconsin and Bayonne, New Jersey facilities. The company is named in honor of Benjamin Tyler Henry who invented and patented the Henry rifle in 1860 – the first repeating rifle, the lever action rifle, which is America’s unique contribution to international firearms design and is one of the most legendary, respected and sought-after rifles in the history of firearms.
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