GSM Outdoors rallies to help Kerr County communities rebuild by matching consumers’ donations through branded websites
Irving, TX – July 2025 – To support those impacted by the devastating floods in Kerr County, Texas, GSM is now matching all donations made through select branded websites dollar for dollar.
Beginning Wednesday, July 9, through the end of the month, some of GSM Outdoors’ most recognized brands—including Stealth Cam, Walker’s, SOG, Muddy Outdoors, Cold Steel, Bill Lewis, Yamamoto Baits, Northland, and more—are making it easy for customers to contribute to flood relief efforts across Central Texas. On each branded website, a Texas Flood Relief donation option is now available at checkout, enabling the outdoor community to support local families in their time of greatest need.
Whenever the donation option is added to an order, that brand will contribute 100% of every dollar gifted, pledging every penny directly to the Kerr County Relief Fund, where it will fund critical assistance and comfort to those facing the challenges of loss, recovery and rebuilding.
Those wishing to donate directly to the Kerr County Relief Fund can do so at https://cftexashillcountry.fcsuite.com/erp/donate/create/fund?funit_id=4201.
The hearts of the entire GSM family—employees, brands, influencers, and affiliates—are with the families and communities impacted by the devastating floods in nearby Kerr County, Texas.
To our fellow Texans, the proud outdoorsmen and women of the Hill Country: we’re here, supporting you, your families, and the region we all call home. Relentlessly. Always.
Please direct all questions and media inquiries to [email protected]. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About GSM Outdoors:
GSM Outdoors designs, manufactures and delivers the most innovative, technically advanced and diverse assortment of gear tailored to every outdoor passion, pursuit and application. Headquartered in Irving, Texas, GSM has rapidly grown into a global organization comprised of more than 50 hunting, shooting sports, rugged outdoors, and fishing brands all rooted in a long-standing tradition of providing customers with the best products, accessories and app-based subscription services on the market. By leveraging the decades-deep heritage of that brand family, in addition to the latest technology the industry has to offer, GSM Outdoors is preserving the sportsman’s legacy, fueling innovation and transforming the way outdoorsmen of all kinds think outside—today, tomorrow, and for generations to come.
GSM Outdoors:
Stealth Cam Walker’s Muddy Birchwood-Casey TekMat Boss Buck New Archery Products (NAP) Western Rivers Hawk Big Gameestern River Down & Out Blinds by Hawk HME Coyote Light Scent Slammer SME Bullseye Crossfire Holsters Cyclops Viking Solutions Hunters Specialties TRUGLO APEX GEAR Johnny Stewart Cold Steel Ameristep Avian X Bloodsport Evolved Flextone Halo Optics Tenzing Wildgame Innovations Zink Gary Yamamoto Custom Baits SOG Specialty Knives & Tools Bill Lewis Buckeye Lures SteelShad HuntStand Bucca Brand Dobyns Rod Camillus Phenix Rods GPS Bags Skull Hooker Big Bite Baits Frog Factory Cuda Bonehead Roboworm Stopper Lures Northland Fishing Tackle
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