SWAG™ LT and PrawnStarZ™ LB Lead the Charge in Freshwater and Saltwater Innovation
Ladson, SC – Z-Man® Fishing Products continued its winning streak at ICAST last week, earning Best in Category honors in both Freshwater and Saltwater Soft Lure categories for the second consecutive year. The hyper-versatile SWAG™ LT swimbait made waves among freshwater entries, while the ultra-realistic PrawnStarZ™ LB topped the saltwater field. This marks the fourth straight year that Z-Man has taken home multiple Best of Category awards—cementing its place as a leader in cutting edge lure design and angler-driven innovation.
SWAG™ LT (Line-Through) – Best Freshwater Soft Lure
Featuring a proprietary hybrid tail design that activates across a wide range of retrieve speeds, the SWAG LT is built around Z-Man’s proprietary Over/Under line-through harness designed to increase versatility and hook-holding power. Anglers can rig the bait with either a sickle-style top single hook or a custom belly double hook, with the harness allowing the bait to slide up the line post-hookset—reducing thrown hooks and dramatically increasing landing ratios.
Available in 5” and 6” lengths and eight ultra-realistic color schemes, the SWAG LT is molded from Z-Man’s 10X Tough ElaZtech® superplastic, allowing it to resist wear and tear far beyond traditional swimbaits. Best of all, the buoyant material, counter-weighted harness, and hybrid wedge/paddle tail design enables the SWAG to maintain natural swimming action and signature tail wag with stability across all speeds, whether crawled along the bottom or burned on the surface.
“The SWAG fills every need I’ve ever had in a swimbait,” says Bassmaster Classic and Forrest Wood Cup champion Luke Clausen. “It fishes better at all speeds, in cover or open water, and looks incredible while doing it. The SWAG literally does everything better than other swimbaits available.”
PrawnStarZ™ LB – Best Saltwater Soft Lure
Building on the award-winning performance—and hyper-realistic profile—of the original pre-rigged PrawnStarZ™, the new Loose Body version offers saltwater anglers enhanced rigging freedom without sacrificing lifelike shrimp action and appeal. Measuring 3.5 inches, the PrawnStarZ LB showcases 10X Tough ElaZtech® durability, intricate detailing, quivering leg movement, and a tail that kicks naturally as the bait parachutes to the bottom.
Engineered for quick and intuitive rigging versatility, the PrawnStarZ LB incorporates a molded channel in the nose for precise, straight hook alignment and a recessed dorsal pocket to conceal the hook point when conditions dictate a snag-free presentation. Anglers can rig the PrawnStarZ LB with a 3/0 ZWG™ Weighted Swimbait Hook or Texas Eye™ Jighead for weedless presentations or pair it with a Trout Eye® or HeadlockZ™ HD Jighead for deeper, open-water presentations.
“This thing is a trout and redfish magnet—I’ve started leaving my cast net at home since I got my hands on this bait,” quips Lowcountry guide and tournament angler Capt. Stephen Flook. “My favorite way to fish the PrawnStarZ LB is on a ¼-ounce Texas Eye jighead; I’m able to cover a lot of water quickly and fish this bait in heavy cover where you could never throw a live shrimp—and the fish don’t know the difference.”
Z-Man’s latest ICAST triumph is more than industry recognition—it’s a testament to the brand’s relentless pursuit of innovation performance on the water. Both the SWAG LT and PrawnStarZ LB reflect Z-Man’s commitment to engineering lures that inspire confidence, fish smarter, and push the limits of angling design.
About Z-Man Fishing Products: A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech® softbaits, among the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.
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