Now Available Nationwide
Ladson, SC — After taking home the Best Freshwater Soft Lure category at ICAST 2025, the Z-Man® SWAG™ LT swimbait has officially hit retailers nationwide—arriving just in time for one of the most important big-bass windows of the year: the prespawn.
Built around Z-Man’s optimized Over/Under Line-Through Harness and powered by its proprietary hybrid SWAG tail, the SWAG LT delivers the wide, natural swimming action and stability anglers demand from a premium harnessed swimbait. Whether slow-rolled in cold water or burned high in the column, the bait maintains its signature tail wag and tracks true at all speeds.
“From day one, the goal was to create the most versatile, user-friendly harnessed swimbait on the market,” says Product Manager Richard Dunham. “The SWAG LT expands the retrieve-speed window, boosts hookup and landing ratios, and pairs that performance with 10X Tough ElaZtech® durability. It exceeded every benchmark we set.”
Bassmaster Classic and Forrest Wood Cup champion and co-designer Luke Clausen adds that the bait’s tuning and hook options make it a natural fit for the prespawn, when big bass feed aggressively and swimbaits shine. “This is the time of year when a big, realistic profile gets you the right bites,” Clausen says. “The SWAG LT swims perfectly out of the package, skips great around cover, and gives you the confidence to fish it shallow, deep, or anywhere in between.”
The SWAG LT features:
• Hybrid wedge/T-tail design for consistent, wide-swinging action at all speeds
• Dorsal single or belly double hook options for maximum hookup efficiency
• Line-through harness that slides up the line on the strike to reduce thrown hooks
• Hand-painted and photo-printed finishes for unmatched realism
• 10X Tough ElaZtech construction for extreme durability
• Rear chamber for scent, rattles, or weight customization
Available in 5-inch and 6-inch sizes and eight ultra-realistic baitfish patterns, the SWAG LT is now on shelves and ready for the prespawn bite.
Big swagger. Big attitude. Big bass season starts now.
About Z-Man Fishing Products: A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech® softbaits, among the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.
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