Winchester® and White Flyer® Return as the Official Ammunition and Target of the NSCA Championship Tour and the Winchester Ladies Cup

CLAYTON, MO (March 9, 2026) — Winchester and White Flyer return as the title sponsor and official ammunition and target of the National Sporting Clays Association Championship Tour, Powered by Winchester and the Winchester Ladies Cup.
 
“Winchester Ammunition and White Flyer are excited to be aligned with the NSCA at the highest level again in 2026,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “Our team of sport shooters had a tremendous 2025 season, including Mike Wilgus bringing home the National Championship title with Winchester AA^® target shotshells.”
 
The NSCA Championship Tour brings together the top sporting clays athletes through multiple regional events that require elite mental focus, precision, and consistent training to win. These events all culminate in October with the NSCA National Championship held at the National Shooting Complex in San Antonio, Texas.
 
Winchester continues its commitment to growing female participation in the shooting sports by leading with the Winchester Ladies Cup. The Winchester Ladies Cup is a season-long sporting clays competition designed specifically for ladies who shoot on the NSCA Championship Tour, powered by Winchester. In 2026, each Winchester Ladies Cup tour stop will be split into two groups: Pro/M/AA and A/B/C/D. The first group, Pro/M/AA, will compete for $5,000 in added payouts across three events at each tour stop: the Main, Super Sporting, and 5-Stand. The second group, A/B/C/D, will compete for cases of Winchester AA^® target shotshells across two events: the Main and Super Sporting. Payouts and ammunition will be sent to the winner’s post-event. For 2026, Winchester has added $40,000 in payouts and 120 cases of AA^® shotshells for female sporting clays athletes. Winchester is the main ammunition manufacturer offering additional incentive for female competitors, a reflection of its commitment to growing the shooting sports and empowering female athletes.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult. 

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.