CLAYTON, MO (January 15, 2026) — Winchester® Ammunition and White Flyer® Targets return to the SHOT Show in 2026 with an incredible assortment of new products including premium centerfire rifle, shotshell, and rimfire offerings, expanded offerings in existing product lines, and its USA 250th Anniversary commemorative ammunition series.
Winchester Ammunition and its licensed products, along with White Flyer Targets will be showcased in booth 11831, providing media and industry attendees a legendary experience with America’s most storied brands.
Winchester Ammunition celebrates 160 years of legendary excellence in 2026. Since 1866, Winchester has remained at the forefront of engineering excellence and new technology in the development of products for hunters and sport shooters throughout the world.
Stay tuned January 19 – 24 for all new launches and information about 2026 Winchester Ammunition new products on Instagram, Facebook, X, and Winchester.com.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
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