SPRING, TX (Sept. 30, 2025)— WATCHTOWER Firearms today announced the launch of its new Dealer Sales Program, designed to empower retail partners and help drive sales with exclusive rewards and incentives. This program offers new dealers an unmatched opportunity to elevate their product offerings, increase profitability, and strengthen brand partnerships with WATCHTOWER.
The Dealer Sales Program features a number of immediate benefits, including a 5 percent introductory margin booster on first-stock orders for the first 90 days, ensuring new dealers get off to a strong start. Each new dealer will also receive a complimentary demo firearm—a handgun if they have a shooting range, or a rifle if they do not. A co-branded marketing kit will be provided, including posters, digital assets, and counter cards to help promote the full range of WATCHTOWER products in-store.
Dealers will be able to unlock even greater benefits as they work toward earning Preferred Dealer status. This includes early access to new products, priority shipping and processing, and a featured dealer locator listing on the WATCHTOWER website, giving their business increased visibility and reach.
This new sales program also features a tiered rewards system to further incentivize dealers for their sales performance within the first 90 days. As dealers sell more products, they progress through the following tiers, each offering valuable rewards:
- Tier 1: Sentinel – Sell five units; Reward: $1,000 credit toward next order
- Tier 2: Guardian – Sell 10 units; Reward: $1,500 credit + swag pack
- Tier 3: Vanguard – Sell 20 units; $3,000 credit + Preferred Dealer Status
Additionally, dealers can earn an extra $1,000 in store credit for every dealer referred who places their first stocking order.
“We’re committed to creating a rewarding and mutually beneficial relationship with our dealers,” said Garrett Lusk, director of sales. “This new program provides dealers with the resources, support, and rewards they need to succeed, while also creating strong partnerships that will help drive the continued growth of the WATCHTOWER brand.”
Within the new Dealer Sales program, dealers can include pre-orders for the highly anticipated APACHE™ COMMANDER and the new RAIDER15™s, which are expected to deliver in the next few months, along with the ever-popular APACHE and newly released APACHE Coyote.
For more information on this New Dealer Program, visit www.watchtowerfirearms.com or email [email protected].
About WATCHTOWER Firearms
WATCHTOWER Firearms, The Next Great American Firearms Company, is a veteran-owned firearm manufacturing company headquartered in Spring, Texas. WATCHTOWER is dedicated to redefining the firearms manufacturing landscape through innovation, precision, and unwavering customer satisfaction. The diverse range of products, crafted in the USA, includes military, civilian, and precision firearms and accessories. In addition to serving consumer markets, WATCHTOWER supplies superior firearms to global military and law enforcement markets. All WATCHTOWER firearms are backed by a lifetime warranty, underscoring the company’s commitment to quality and reliability. Embodying the spirit of American craftsmanship, WATCHTOWER continues to honor the nation’s legacy in gun making. For more information about its products and initiatives, visit www.watchtowerfirearms.com
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