Empowering Shooting Ranges with Exclusive Benefits, Discounts, and Incentives
SPRING, TX (Dec. 9, 2025) — WATCHTOWER™ Defense today announced the launch of its new Range Rewards Program, created to make shooting ranges premier destinations for firearm enthusiasts while offering range owners exclusive opportunities to experience and showcase the quality of WATCHTOWER firearms.
Through the Range Rewards Program, participating ranges receive substantial discounts and the opportunity to earn free guns, allowing them to showcase WATCHTOWER rifles and handguns to their members and guests without incurring significant upfront costs. As ranges expand their selection, they can earn free firearms to add to their inventory. Dealers with active ranges can participate at any level they choose, with an opportunity to scale the program to include up to three free handguns and two free rifles per year. Participation in the program also offers dealers additional incentives, including a fully co-branded range package, early access to new product launches, and special discounts and rebates.
Beyond product incentives, the program is designed to support ranges with resources that increase visibility and engagement. Ranges participating in the program will be featured as official WATCHTOWER dealers on the company’s website, giving them added exposure to customers nationwide. They will also have an opportunity to host WATCHTOWER Range Days, with optional factory support to drive attendance and excitement. Co-branded signage, event materials, swag, and promotional credits further enhance sales potential while providing priority access to WATCHTOWER’s latest releases.
Joining the Range Rewards Program is simple. Ranges begin by purchasing one or two firearms at significant discounts, with no obligation for additional storefront inventory beyond that initial buy-in. From there, the benefits, incentives, and opportunities for growth expand with each level of participation.
Garrett Lusk, Director of Sales at WATCHTOWER, emphasizes the importance of the new program, stating:” We are thrilled to offer this program to our valued partners in the shooting range industry. Our Range Reward Program not only rewards those who support WATCHTOWER but also ensures that shooters everywhere have the chance to experience the high performance and reliability our brand is known for.”
For more information on this Range Rewards Program or to get started today, email [email protected].
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