Oceanside, CA (July 9, 2025) – With ICAST 2025 just around the corner, Hobie® Eyewear is gearing up to deliver an unforgettable week of innovation, conservation, and community at the world’s largest sportfishing trade show. The brand invites retailers, media, and industry professionals to visit Booth #1216 and experience firsthand how Hobie® Eyewear is turning sustainable ideals into impactful action, on the water and beyond.
Fresh off the announcement of their game-changing Hull Float sunglasses, Hobie® Eyewear is building momentum heading into the show with a packed schedule of events, collaborations, and new product showcases that underscore the brand’s deep commitment to sustainability.
Don’t Miss These Key Moments at ICAST 2025:
- Tuesday: On the Water Day
Paddle a Hobie® kayak, test the buoyant and bio-based Hull Float sunglasses in real conditions, and snap a photo with “Hobart,” the inflatable duck spreading smiles (and awareness) about clean water initiatives.
- Wednesday at 10 AM: Sustainability Press Conference
Join Hobie® Eyewear in Room S220 A to hear how upcycled Hobie® kayak scrap plastic becomes high-performance Hull Float Sunglasses. Learn about the brand’s environmental partnerships, including donations to the FishAmerica Foundation and support of Carl Jocumsen’s #WorldWideLakeCleanup campaign. Pro anglers Kristine Fischer and Carl Jocumsen will be on hand to share their perspectives as conservation advocates and Hobie® Eyewear ambassadors.
- Wednesday Evening: Mission Fishing After-Party
Celebrate with the Hobie® Eyewear crew and the team behind the new Mission Fishing series during an invite-only event that brings together purpose-driven brands and creators.
- Thursday from 4–6 PM: Booth Happy Hour
Unwind at Booth #1216 for drinks, giveaways, and a closer look at the brand’s latest sustainability-driven collection.
Why Visit Hobie® Eyewear at ICAST?
At the heart of everything Hobie® Eyewear brings to the show is a belief that great gear shouldn’t come at the planet’s expense. From frames made of 100% upcycled kayak plastic to bio-based polarized lenses derived from castor oil, Hull Float is more than just a product—it’s a statement of purpose.
“Sustainability isn’t a trend we’re chasing—it’s a legacy we’re building,” said Dylan Coates, Marketing Manager for Hobie® Eyewear. “ICAST is the perfect place to show how our commitment to cleaner waters and better gear go hand in hand.”
Plan Your Visit
Booth: #1216
Schedule a meeting: [Click HERE] or email [email protected]
ICAST Show Special: [View HERE]
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.
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