INMAN, S.C. – April 8, 2026 – TrueTimber, the world’s best-selling camo brand, is excited to announce that its Shadowbark camo pattern is now available on turkey hunting apparel, gear and accessories at Bass Pro Shops, Cabela’s and Mack’s Prairie Wings. Additionally, Shadowbark is featured on select new products and apparel from Banded, a trusted name in premium hunting equipment known for high-performance outerwear and technical accessories, available through those same retailers. Purpose-built to provide hunters with an advantage in the field, Shadowbark delivers high-performance versatility and concealment that exceeds expectations.
Inspired by the dark shadows and rugged bark of mature oak trees, Shadowbark incorporates deep browns, shadowy grays and weathered blacks to create highly effective concealment. The pattern’s natural dark tones and strong contrasts replicate the depth and irregularity of bark and branches, allowing hunters to blend seamlessly into the woods. This design makes Shadowbark the superior choice for turkey hunters where timber and heavy cover demand maximum concealment.
“Seeing how quickly Shadowbark caught on with waterfowl community last fall, it’s been exciting to watch that momentum carry straight into the spring turkey woods,” said TrueTimber CEO Rusty Sellars. “We designed this pattern to deliver the same level of realism and effectiveness across different environments, and there’s no better test than the turkey woods. I’m looking forward to seeing hunters put Shadowbark to work this season and experience just how well it performs when it matters most.”
Built for the realities of the spring woods, Shadowbark delivers the concealment and confidence serious turkey hunters rely on when the pressure is on.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
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