Rochester, NH (May 13, 2025) – Thompson/Center Arms (T/C Arms), a legendary name in American firearms innovation, proudly announces a new nationwide sales strategy by partnering with four elite sales representative agencies: Precision Sales & Marketing, ProActive Sales & Marketing, Ken Jefferies & Associates (KJ&A), and BCE Marketing. As the brand relaunches into the modern marketplace, these partnerships mark a significant step forward in T/C’s commitment to delivering world-class service to dealers and consumers.
“Partnering with these four elite sales agencies allows T/C to deploy forty sales professionals nationwide who will work hand in hand with authorized T/C Arms dealers to provide the consumer with world-class customer support,” said Gregg Ritz, President & CEO of T/C Arms. “T/C prides itself on customer service, and these sales agencies are an extension of the T/C brand. We look forward to several different T/C products debuting in the marketplace and being represented by these agencies to provide the dealers and customers with an exceptional retail experience.”
Precision Sales & Marketing – Western U.S. Region
Precision Sales & Marketing, formerly Jim Ferry & Associates (JFA), covers the 13 Western states and specializes in firearms, tactical gear, and outdoor equipment. With deep experience in dealer and distributor relationships, product placements, and event support, the agency brings regional expertise and a passion for heritage brands.
“Precision Sales & Marketing is excited for the opportunity to work side by side with Thompson/Center Arms to bring dealers and distributors the finest in hunting firearms,” said Kyle Foley. “Dealer excitement and buzz over the return of this legendary brand, coupled with T/C’s dedicated staff and innovative leadership, promises to meet the needs of hunters and shooters for years to come.”
ProActive Sales & Marketing – Southeast U.S. Region
For nearly 50 years, ProActive Sales & Marketing™ has been a trusted name in the shooting sports industry. Their relationship-first approach and strong dealer network make them a natural partner in the T/C relaunch.
“We’re excited to renew our relationship with Thompson/Center Arms,” said Mike Calkins, President of ProActive Sales – Southeast. “T/C is a legendary name in the shooting sports industry, and representing a manufacturer with decades of tradition and a history of innovation is an honor and a challenge we’re ready to take on.”
Ken Jefferies & Associates (KJ&A) – Northeast U.S. Region
Founded in 2008 and based in Morrisville, NC, KJ&A has built a reputation for driving growth with legacy and emerging brands. With national reach and regional focus, the agency delivers results rooted in strategic execution.
“KJ&A is honored to be a part of the Thompson/Center organization, an iconic brand recognized as an innovator within the firearms industry,” said Ken Jeffries. “We’re moving forward with the ambition of exceeding all expectations and resetting the bar for success. The time is now.”
BCE Marketing – Midwest U.S. Region
With a seasoned sales team covering 15 states in the Midwest, BCE Marketing offers top-tier representation, customer support, and long-term growth strategies across all retail channels.
“We are honored and excited to be partnered with Thompson/Center, such an iconic brand in the outdoor industry,” said Clay Owens. “Our mission has always been to serve and support our clients through service and sales excellence, and we look forward to helping reestablish T/C as a category leader.”
These strategic partnerships position T/C Arms to support its dealer network with unprecedented coverage, responsiveness, and regional expertise. As the brand reintroduces its celebrated products, dealers can expect strong support, knowledgeable representation, and an unwavering commitment to the American hunting and shooting traditions that define Thompson/Center Arms.
About Thompson/Center Arms:
Thompson/Center Arms is an iconic firearm company celebrating its 60th anniversary. Originally founded in Rochester, NH, T/C Arms is now returning to its hometown and is back to being family owned. Capitalizing on the strength of its tenured US work force, T/C Arms is relaunching its storied product line beginning with the ENCORE platform; enhanced and modernized for today’s hardcore hunter. Backed by a lifetime warranty and renowned customer service, T/C Arms owners are part of an elite family dedicated to wildlife, conservation and the legacy of hunting and shooting.
For more information, please visit www.tcarms.com
Read the full article here
