ATA CEO Jeff Poole Discusses Inaugural Archery and Bowhunting Super Show
DENVER (December 15, 2025) – January is shaping up to be monumental for the bowhunting community, and the latest episode of The Bowhunter Podcast, in partnership with Lancaster Archery and the Archery Trade Association (ATA), “Archery’s Biggest Week of the Year,” gives listeners an exclusive preview. ATA Chief Executive Officer Jeff Poole joins host Christian Berg to discuss the inaugural Archery and Bowhunting Super Show, a groundbreaking consumer event set to take place in Indianapolis.
For the first time, bowhunting enthusiasts will have the chance to attend the industry’s largest annual gathering. The new two-day consumer event is being held on the heels of the annual Archery Trade Show. In the episode, Poole shares exciting details about the show, offering attendees an up-close, personal look at all the new-for-2026 bows and bowhunting equipment from top manufacturers.
The discussion highlights how this new event creates an unprecedented celebration for the archery world. Adding to the excitement, the NFAA’s Rushmore Rumble and S3DA Indoor Open tournaments will be happening in tandem with the show, creating what is being called an all-out stick and string celebration in Indianapolis.
The episode is now available on Apple Podcasts, Spotify, YouTube, and Podbean. Watch the full episode on YouTube here. Additionally, pick up the latest issue of Bowhunter magazine on newsstands or subscribe online at Bowhunter.com.
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