INMAN, S.C. – March 26, 2026 – TrueTimber, the world’s best-selling camo brand, is proud to announce that the South Carolina Waterfowl Association (SCWA) has named TrueTimber CEO Rusty Sellars as the organization’s 2026 Member of the Year. This honor recognizes outstanding commitment, leadership and meaningful contributions to SCWA’s mission of wildlife conservation, education and outdoor heritage.
“This recognition is a reflection of the strong partnership between TrueTimber and SCWA,” said Sellars. “We’re proud to stand alongside an organization that’s making a tangible impact through conservation efforts and youth education. Investing in the future of the outdoors is something we take seriously, and SCWA is leading the way.”
This year marks Sellars and TrueTimber’s third consecutive year as a $150,000 Mission Partner, demonstrating their exceptional support for SCWA. Through this significant investment, TrueTimber has played a vital role in advancing SCWA’s national impact by supporting youth education programs, conservation initiatives and outdoor experiences that reach thousands of individuals each year.
“Rusty Sellars embodies the spirit of conservation leadership and partnership that drives our organization forward,” said SCWA CEO David Wielicki. “TrueTimber’s continued commitment at the highest level allows us to expand our reach, enhance our programs and create meaningful opportunities for the next generation of outdoorsmen and women.”
Under Sellar’s leadership, TrueTimber has grown into a nationally recognized outdoor brand while remaining strongly rooted in conservation and community engagement. The company’s partnership with SCWA reflects a shared vision of preserving natural resources, promoting responsible outdoor recreation and investing in future conservation leaders.
As a mission partner, TrueTimber’s support directly impacts SCWA’s flagship initiatives, including youth camps, conservation education programs and workforce development efforts designed to strengthen the future of natural resource management.
“SCWA is honored to recognize Rusty Sellars as our Member of the Year,” added David Wielicki. “His leadership and TrueTimber’s partnership exemplify what can be accomplished when industry and conservation come together with purpose.”
For more information about the South Carolina Waterfowl Association and its programs, please visit www.scwa.org.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.
About SCWA
The South Carolina Waterfowl Association (SCWA) is a 501(c)(3) nonprofit organization dedicated to enhancing and perpetuating South Carolina’s wildlife heritage through education and habitat conservation. Through its flagship programs, including Camp Woodie, Camp Leopold, and Outdoor Heritage Events, SCWA provides hands-on conservation education and outdoor experiences to thousands of youth and adults each year. SCWA is committed to developing the next generation of conservation leaders and responsible stewards of natural resources.
Read the full article here
