ATHENS, Ala. – June 18, 2025 – SLG2, Inc. is thrilled to announce the addition of Daniel Defense as its latest corporate partner for 2025. This exciting collaboration represents a shared dedication to quality, innovation and empowering individuals and families in shooting sports and outdoor recreation.
Founded in 2000 by Marty Daniel with the unwavering support and partnership of his wife Cindy, Daniel Defense has grown into one of the most recognized names in the firearms industry. With a commitment to precision manufacturing and world-class customer service, Daniel Defense produces some of the finest AR-style rifles, pistols, bolt-action rifles and accessories on the market today.
“We’re proud to partner with Daniel Defense,” said Karen Butler, founder and president of SLG2 Inc. “We complement each other. They innovate and build exceptional products with precision and cutting-edge technology, while we innovate and build their customer base with innovative event marketing the same level of dedication.”
Over the past 16 years, SLG2, Inc. has had the privilege of hosting guests in its immersive SLG2 experience. As the company celebrates its 2025 Authentic Tour, SLG2, Inc. remains steadfast in its mission to empower individuals to participate in shooting sports with confidence. With a legacy of success and a promising future, SLG2, Inc. continues to positively impact the lives of countless individuals.
“Partnering with SLG2, Inc. is a natural fit for Daniel Defense,” said Phillip Murdock, marketing director at Daniel Defense. “We’re excited to support a mission that shares our commitment to educating and equipping individuals to be confident and responsible in shooting sports. This partnership expands opportunities to promote safety, innovation and excellence.”
As part of the partnership, Daniel Defense products will be featured on SLG2 Inc.’s 2025 Authentic Tour with stops across the country. Guests can explore the brand’s high-quality firearms, learn about safe handling practices and get to interact with Daniel Defense products.
Together, SLG2, Inc. and Daniel Defense will continue to inspire and empower individuals to embrace shooting sports and create unforgettable experiences.
For more information about SLG2, Inc and its brands, please visit shootlikeagirl.com.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
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