ATHENS, Ala. – January 29, 2026 – SLG2, Inc., a leader in firearms safety education and shooting sports experiences, has officially released its 2025 Fourth Quarter Report. Contained in the report are attendance, engagement and quantitative details from the field, as well as historical information and references.
SLG2, Inc. operates three experiential marketing brands: Shoot Like A Girl, Safe LivinG and Hunt Like A Girl, each dedicated to delivering exceptional experiences focused on firearms safety, education and fun.
The Q4 2025 report highlights an enduring commitment to delivering exceptional experiences to event guests. SLG2, Inc. is proud to showcase top-notch products in collaboration with a variety of leading partners, which has resulted in another quarter of outstanding achievements. In Q4, the company added team member Matt Rice as the director of business development, offering over 20 years of industry experience and strengthening the team’s growth and partnerships moving into 2026.
In the 4th quarter of 2025, SLG2, Inc. saw record attendance with a total of 1,013 guests across three Shoot Like A Girl and Safe LivinG experiences over seven days.
The company closed out 2025’s SLG2, Inc. Authentic Tour with Shoot Like A Girl experiences at the Bass Pro Shops’ Grand opening in Odessa, Texas and at Bass Pro Shops in Mesa, Arizona, as well as a Safe LivinG experience at Joint Base San Antonio-Randolph in San Antonio, Texas. SLG2, Inc. also hosted 7 guests for an experience that included a shooting sports adventure, hunting pheasants, visiting their factory in Tennessee and shooting pistols, rifles and shotguns at an industry hunt with Beretta.
The report also highlights the impact of SLG2, Inc.’s experiences on guests’ attitudes towards firearms:
- 39% of guests reported an approved attitude or opinion of firearms since visiting SLG2, Inc.
- 56% of guests already held a positive attitude towards firearms prior to their participation
- 5% reported no change in their attitude
One guest, Sharon of San Antonio, Texas, stated, “It was very enlightening and helped me feel more comfortable about shooting a firearm.”
“We are proud to report another standout quarter and a strong close to 2025,” said Karen Butler, founder and president of SLG2, Inc. “Alongside the support of our partners, our team is committed to expanding shooting sports in a way that is welcoming and focused on both fun and safety. We had a successful year, and we are looking forward to the 2026 SLG2, Inc. Grand Safety Tour!”
The data presented in the report is compiled from a survey sent to guests who visited SLG2, Inc. experiences in the 4th Quarter of 2025. The survey was distributed to guests at least three weeks after their experience and reflects data as of December 15, 2025, with a Confidence Rate of 85%.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along on Facebook and Instagram.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base.
For more information, visit SLG2inc.com.
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