ATHENS, Ala. – February 13, 2025 – SLG2, Inc the outdoor industry’s leading experiential marketing company, will be making a stop with its Shoot Like A Girl experience at Bass Pro Shops in Daytona, Florida after an exciting recent stop in Tampa, Florida. This innovative event offers a welcoming and safe environment designed to introduce women and their families to the exciting world of shooting sports, focusing on safety, responsibility and empowerment.
“Introducing women and their families to safe and responsible shooting and firearm ownership is what this one-of-a-kind event is all about,” said Karen Butler, President, SLG2, Inc. “We are thrilled to bring our interactive experience back to Daytona during the Daytona 500 again this year and are looking forward to meeting fellow outdoors enthusiasts and those new to the shooting world this weekend.”
The event will feature Shoot Like A Girl’s state-of-the-art mobile range, where attendees can experience the thrill of shooting under the guidance of certified female instructors. These knowledgeable instructors will provide expert introduction to firearm safety and handling utilizing a FATS by InVeris military-grade simulator that provides immediate recoil, impact and sound feedback. The event provides a fun, safe and comfortable atmosphere, promoting confidence within shooting sports and encouraging people to participate in various outdoor activities.
Attendees at the event are also given an opportunity to visit the Shoot Like A Girl gun bar and side by side compare a variety of their partners’ products; in addition to product displays and demonstrations of a plethora of products, like the MAGPUL DAKA Grid system, SABRE (inert pepper spray and GTM Original handbags. A full list of partners is available online.
The Shoot Like A Girl experience will be in front of Bass Pro Shops in Daytona, Florida on Friday, February 14 from 12 p.m. to 6 p.m., Saturday, February 15 from 9 a.m. to 6 p.m. and Sunday, February 16 from 9 a.m. to 1 p.m. Women and men of all experience levels, along with their families, are invited to attend this exciting event focused on safety and skill-building.
For more information on tour dates and the mission of SLG2 Inc, visit the Shoot Like A Girl website and follow us on Instagram and Facebook.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, InVeris Training Solutions, Vortex Optics, Ruger, Colt, Magpul, Springfield Armory, Walther, Heckler & Koch, Smith & Wesson, Mossberg, CZ USA, Langdon Tactical, GTM Original, Primary Arms Optics, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Hoyt, MantisX, Upper Canyon Outfitters, Burris Optics, Dead Down Wind, Moultrie Mobile, Hornady, NSSF’s Project ChildSafe, USCCA, AZoom, Silencer Central and S & S Outdoors.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
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