ATHENS, Ala. – September 22, 2025 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, is bringing its Shoot Like A Girl experience to Bass Pro Shops in Huntsville, Ala., September 27-28. As a proud nationwide business, but rooted in North Alabama, this event holds special significance for SLG2, Inc., marking an exciting homecoming to the area where the company’s journey first began.
Guests are invited to stop by:
- Saturday, September 27: 9 a.m. to 6 p.m.
- Sunday, September 28: 10 a.m. to 3 p.m.
This interactive event provides a safe, welcoming space to introduce women and families to shooting sports, emphasizing safety, responsibility and empowerment.
“We are so excited to bring our one-of-a-kind experience back to our hometown Bass Pro Shops/Cabela’s of Huntsville,” said Karen Butler, President, SLG2, Inc. “The company was founded with assistance from the Women’s Business Center of North Alabama (now Catalyst), and it’s an honor to return to the area where we started. Our talented team of female instructors can’t wait to empower more women and families by providing this unique opportunity to safely engage with shooting sports.”
The event will feature Shoot Like A Girl’s state-of-the-art mobile range, allowing participants 18 and older the opportunity to handle handguns and long guns and experience the excitement of shooting under the guidance of certified female instructors. These experienced instructors will offer a comprehensive introduction to firearm safety and handling using a Firearms Training Systems (FATS) by InVeris military-grade simulator, which provides immediate feedback on recoil, impact and sound. This experience fosters a fun, secure and comfortable atmosphere, building confidence in shooting sports and encouraging participation in various outdoor activities. Shoot Like A Girl instructors also offer safety talks for youth under 18 years old.
Outside of the range, attendees can explore the Shoot Like A Girl gun bar, where a variety of firearms, including revolvers, semi-automatic pistols, shotguns and rifles, will be available for comparison. Additionally, participants can interact with product displays and demonstrations featuring a range of items, including the MAGPUL DAKA Grid system, SABRE inert pepper spray and Gun Tote’n Mamas Original concealed carry handbags. A full list of partners is available online.
Women and men of all experience levels are welcome, and no prior knowledge is necessary to participate in this free event. All necessary equipment will be provided to guests upon arrival.
For more information on tour dates and the mission of SLG2 Inc, visit the Shoot Like A Girl website and follow us on Instagram and Facebook.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, InVeris Training Solutions, Vortex Optics, Ruger, Colt, Magpul, Springfield Armory, Walther, Heckler & Koch, Smith & Wesson, Mossberg, CZ USA, Langdon Tactical, GTM Original, Primary Arms Optics, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Hoyt, MantisX, Upper Canyon Outfitters, Burris Optics, Dead Down Wind, Moultrie Mobile, Hornady, NSSF’s Project ChildSafe, USCCA, AZoom, S & S Outdoors, DryFireMag, Daniel Defense and StopBox.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
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